The Relationship Between Social Capital and Geographical Indications. A Comparative Case Study of Prosciutto Veneto Berico Euganeo PDO (Italy) and Jamón de Trevélez PGI (Spain)

Valverde, Francisco Antonio Navarro; Pagliacci, Francesco; Salpina, Dana

doi:10.2478/euco-2023-0007

Abstract

This study compares two EU quality-label schemes in Italy and Spain: Prosciutto Veneto Berico Euganeo PDO and Jamón de Trevélez PGI, respectively. It aims to demonstrate that social capital plays an important role in both establishing and managing geographical indications (GIs), and that obtaining this label reinforces existing networks, so boosting rural development. The research is based on semi-structured interviews with 7 key informants, the analysis of institutional information and legislation, and of statistical data on the socioeconomic structure of both geographical areas. The research reveals two quite different experiences in obtaining EU quality labels, regardless of the fact that the products, places and people involved in this process have various aspects in common. This study illustrates how the advantages resulting from these high-quality labels and their impact on rural development can vary in relation to the level of social capital and the strength of local networks.

References

Albuquerque, T. G., Oliveira, M. B. P. & Costa, H. S. (2018). 25 years of European Union (EU) quality schemes for agricultural products and foodstuffs across EU Member States. Journal of the Science of Food and Agriculture 98(7), 2475–2489. DOI: 10.1002/jsfa.8811.
Open DOI Search in Google Scholar Back to article
Arfini, F. & Mancini, M. C. (2018). Synergies between localized agri-food systems and short food supply chains for geographical indications in Italy. In Kolfagianni, A. & Skordili, S., eds., Localizing Global Food (pp. 104–120). London: Routledge.
Search in Google Scholar Back to article
Bagnasco, A. (1977). Tre Italie. La problematica dello sviluppo territoriale italiano. Bologna: Il Mulino.
Search in Google Scholar Back to article
Barca, F., Casavola, P. & Lucatelli, S. (2014). A strategy for inner areas in Italy: definition, objectives, tools and governance. Roma: Materiali Uval.
Search in Google Scholar Back to article
Belletti, G., Casabianca, F. & Marescotti, A. (2012). Local food quality and local resources. In: Arfini, F., Mancini, M. C. & Donati, M., eds., Local agri-food systems in a global world: market, social and environmental challenges (not paged). Newcastle upon Tyne: Cambridge Scholars Publishing.
Search in Google Scholar Back to article
Belletti, G., Marescotti, A., Sanz-Cañada, J. & Vakoufaris, H. (2015). Linking protection of geographical indications to the environment: Evidence from the European Union olive-oil sector. Land Use Policy 48, 94–106. DOI: 10.1016/j.landusepol.2015.05.003.
Open DOI Search in Google Scholar Back to article
Belletti, G., Marescotti, A. & Brazzini, A. (2017). Old World Case Study: The Role of Protected Geographical Indications to Foster Rural Development Dynamics: The Case of Sorana Bean PGI. In van Caenegem, W. & Cleary, J., eds., The Importance of Place: Geographical Indications as a Tool for Local and Regional Development (not paged). Cham: Springer. DOI: 10.1007/978-3-319-53073-4_10.
Open DOI Search in Google Scholar Back to article
Belliggiano, A., Labianca, M., De Rubertis, S., Salento, A., Navarro Valverde, F. & Cejudo García, E. (2018). Neo-endogenous development and social innovation in rural marginal areas. The cases of Castel del Giudice (Italy) and Altiplanicies of Granada (Spain). In Cejudo, E., Navarro, F. & Camacho, J., eds., Nuevas realidades rurales en tiempos de crisis: territorios, actores, procesos y políticas (pp. 628–640). Granada: Universidad de Granada.
Search in Google Scholar Back to article
Bourdieu, P. (1980). Le capital social: Notes provisoires. Actes de la Recherche en Sciences Sociales, 31, 2–3.
Search in Google Scholar Back to article
Cei, L., Defrancesco, E. & Stefani, G. (2018). From Geographical Indications to Rural Development: A Review of the Economic Effects of European Union Policy. Sustainability, 10, 3745. DOI: 10.3390/su10103745.
Open DOI Search in Google Scholar Back to article
Ciommi, M., Mariani, F., Recchioni, M. C. & Zallocco, R. (2021). The role of social capital in economic performance across European regions. Rivista Italiana di Economia Demografia e Statistica 75(4), 78–79.
Search in Google Scholar Back to article
Crescenzi, R., De Filippis, F., Giua, M. & Vaquero-Piñeiro, C. (2022). Geographical Indications and local development: the strength of territorial embeddedness. Regional Studies, 56(3), 381–393. DOI: 10.1080/00343404.2021.1946499.
Open DOI Search in Google Scholar Back to article
Dentoni, D. Menozzi, D. & Capelli, M. G. (2012). Group heterogeneity and cooperation on the geographical indication regulation: the case of the “Prosciutto di Parma” Consortium. Food Policy 37(3), 207–216. DOI: 10.1016/j.foodpol.2012.02.003.
Open DOI Search in Google Scholar Back to article
Dogan, B. & Gokoval, U. (2012). Geographical Indications: The Aspects of Rural Development and Marketing Through the Traditional Products. Procedia – Social and Behavioral Sciences, 62, 761–765. DOI: 10.1016/j.sbspro.2012.09.128.
Open DOI Search in Google Scholar Back to article
Enthoven, L. & Van den Broeck, G. (2021). Local food systems: Reviewing two decades of research, Agricultural Systems, 193, e103226. DOI: 10.1016/j.agsy.2021.103226.
Open DOI Search in Google Scholar Back to article
Esparcia, J. (2014). Innovative and networks in rural areas. An analysis from European innovative projects. Journal of Rural Studies, 34, 1–14. DOI: 10.1016/j.jrurstud.2013.12.004.
Open DOI Search in Google Scholar Back to article
Flinzberger, L., Zinngrebe, Y., Nuno Bugalho, M. & Plieninger, T. (2022). EU-wide mapping of ‘Protected Designations of Origin’ food products (PDOs) reveals correlations with social-ecological landscape values. Agronomy for Sustainable Development, 42, e43. DOI: 10.1007/s13593-022-00778-4.
Open DOI Search in Google Scholar Back to article
García Arias, M., Tolón Becerra, A., Lastra Bravo, X. & Navarro Valverde, F. (2015). Desarrollo rural en tiempos de crisis. Ideas, datos y herramientas para orientar el diseño de Planes de Desarrollo Local a cargo de las Comunidades Locales (DLCL). Almería: Universidad de Almería.
Search in Google Scholar Back to article
Giovannetti, E., Bertolini, P. & Russo, M. (2021). Rights, Commons, and Social Capital: The Role of Cooperation in an Italian Agri-Food Supply Chain. Sustainability, 13, e12161. DOI: 10.3390/su132112161.
Open DOI Search in Google Scholar Back to article
Glaeser, E., Laibson, D., Scheinkman, J. & Soutter, C. (2000). Measuring trust. Quarterly Journal of Economics, 115(3), 811–846. DOI: 10.1162/003355300554926.
Open DOI Search in Google Scholar Back to article
González, J. (2001). El subsector cárnico del jamón curado en la Alpujarra. Granada: Universidad de Granada.
Search in Google Scholar Back to article
González, J. (2015). El jamón de Trevélez: primera denominación de origen en el mundo: historia y nombradía del jamón de la Alpujarra. Granada: Asociación para la Investigación de la Historia del Jamón de la Alpujarra.
Search in Google Scholar Back to article
Grootaert, C. & Van Bastelaer, T. (2002). Understanding and Measuring Social Capital: A Synthesis of Findings and Recommendations from the Social Capital Initiative. Washington (DC): World Bank.
Search in Google Scholar Back to article
Kokthi, E., Guri, G. & Muco, E. (2021). Assessing the applicability of geographical indications from the social capital analysis perspective: Evidences from Albania. Economics and Sociology, 14(3), 32–53. DOI: 10.14254/2071-789X.2021/14-3/2.
Open DOI Search in Google Scholar Back to article
Lamarquea, P. & Lambin, E. F. (2015). The effectiveness of marked-based instruments to foster the conservation of extensive land use: The case of Geographical Indications in the French Alps. Land Use Policy 42, 706–717. DOI: 10.1016/j.landusepol.2014.10.009.
Open DOI Search in Google Scholar Back to article
Lowe, P., Murdoch, J. & Ward, N. (1995). Networks in rural development: beyond endogenous and exogenous models. In: van der Ploeg, J. & van Dijk, G., eds., Beyond Modernization: The Impact of Endogenous Rural Development (pp. 87–105). Assen: Van Gorcum.
Search in Google Scholar Back to article
Neumeier, S. (2017). Social innovation in rural development: identifying the key factors of success. The Geographical Journal, 183(1), 34–46. DOI: 10.1111/geoj.12180.
Open DOI Search in Google Scholar Back to article
Nordberg, K., Mariussen, A. & Virkkala, S. (2020). Community-driven social innovation and quadruple helix coordination in rural development. Case study on LEADER group Aktion Österbotten. Journal of Rural Studies, 79, 157–168. DOI: 10.1016/j.jrurstud.2020.08.001.
Open DOI Search in Google Scholar Back to article
Pagliacci, F., Zavalloni, M., Raggi, M. & Viaggi, D. (2020). Coordination in the agri-food sector: The role of social capital and remoteness in the emergence of Italian network contracts. Journal of Rural Studies, 77, 93–104. DOI: 10.1016/j.jrurstud.2020.04.036.
Open DOI Search in Google Scholar Back to article
Quiñones-Ruiz, X., Penker, M., Belletti, G., Marescotti, A., Scaramuzzi, S., Barzini, E., Pircher, M., Leitgeb, F. & Samper-Gartner, L. (2016). Insights into the black box of collective efforts for the registration of Geographical Indications, Land Use Policy, 57, 103–116. DOI: 10.1016/j.landusepol.2016.05.021.
Open DOI Search in Google Scholar Back to article
Requier-Desjardins, D., Boucher, F. & Cerdan, C. (2003). Globalization, competitive advantages and the evolution of production systems: rural food processing and localized agri-food systems in Latin-American countries. Entrepreneurship and Regional Development, 15(1), 49–67. DOI: 10.1080/08985620210144983.
Open DOI Search in Google Scholar Back to article
Reviron, S. & Chappuis, J. M. (2011). Geographical indications: collective organization and management. In Barham, E. & Sylvander, B., eds., Labels of origin for food: Local development, global recognition (pp. 45–62). Wallingford: CABI.
Search in Google Scholar Back to article
Sautier, D., Biénabe, E. & Cerdan, C. (2011). Geographical indications in developing countries. In Barham, E. & Sylvander, B., eds., Labels of origin for food: Local development, global recognition (pp. 138–153). Wallingford: CABI.
Search in Google Scholar Back to article
Saz-Gil, I., Bretos, I. & Díaz-Foncea, M. (2021). Cooperatives and Social Capital: A Narrative Literature. Review and Directions for Future Research. Sustainability, 13(2), 534. DOI: 10.3390/su13020534.
Open DOI Search in Google Scholar Back to article
Török, Á., Jantyik, L., Márk Maró, Z. & Moir, H. V. J. (2022). Understanding the Real-World Impact of Geographical Indications: A Critical Review of the Empirical Economic Literature. Sustainability, 12, 9434. DOI: 10.3390/su12229434.
Open DOI Search in Google Scholar Back to article
Tregear, A., Arfini, F., Belletti, G. & Marescotti, A. (2007). Regional foods and rural development: the role of product qualification. Journal of Rural Studies, 23(1), 12–22. DOI: 10.1016/j.jrurstud.2006.09.010.
Open DOI Search in Google Scholar Back to article
Vakoufaris, H. (2010). The impact of Ladotyri Mytilinis PDO cheese on the rural development of Lesvos island, Greece. Local Environment, 15(1), 27–41. DOI: 10.1080/13549830903406057.
Open DOI Search in Google Scholar Back to article
Valentinov, V. L. (2004). Toward a social capital theory of cooperative organisation. Journal of Cooperative Studies, 37(3), 5–20.
Search in Google Scholar Back to article
Vandecandelaere, E., Arfini, F., Belletti, G., Marescotti, A. (2010). Linking people, places and products: a guide for promoting quality linked to geographical origin and sustainable geographical indications. Rome: FAO.
Search in Google Scholar Back to article
Vaudour, E., Costantini, E., Jones, G. V. & Mocali, S. (2015). An overview of the recent approaches to terroir functional modelling, footprinting and zoning, Soil, 1(1), 287–312. DOI: 10.5194/soil-1-287-2015.
Open DOI Search in Google Scholar Back to article
Vercher, N., Bosworth, G. & Esparcia, J. (2022). Developing a framework for radical and incremental social innovation in rural areas. Journal of Rural Studies, Doi: 10.1016/j.jrurstud.2022.01.007.
Open DOI Search in Google Scholar Back to article
Arfini, F., Bertoli, E. & Donati, M. (2003). The wine routes: Analysis of a rural development tool. In: Les systèmes agroalimentaires localisés: produits, entreprises et dynamiques locales, Montpellier, France, 16–18 Octobre 2002.
Search in Google Scholar Back to article
Consorzio di Tutela del Prosciutto Veneto DOP (2021). 50 anni di cultura della qualità. Padova: Consorzio di Tutela del Prosciutto Veneto DOP.
Search in Google Scholar Back to article
Durand, C. (2022). Geographical indications as a tool for rural community-based development. Online workshop on IP education for rural areas. Arise IPR, EU IP cooperation. Available at: https://youtu.be/OsFOenpUNDo.
Search in Google Scholar Back to article
European Commission. Quality schemes explained (year). https://ec.europa.eu/info/food-farming-fisheries/key-policies/common-agricultural-policy/rural-development_en.
Search in Google Scholar Back to article
ISMEA-Qualitvita (2022). Rapporto Ismea – Qualivita 2021 sulle produzioni agroalimentari e vitivinicole italiane DOP, IGP e STG. Siena: Edizioni Qualivita – Fondazione Qualivita.
Search in Google Scholar Back to article

The Relationship Between Social Capital and Geographical Indications. A Comparative Case Study of Prosciutto Veneto Berico Euganeo PDO (Italy) and Jamón de Trevélez PGI (Spain)

Abstract

Paradigm

My account