[2] Anderson, L., Ostrom, A. L., Corus, C., Fisk, R. P., Gallan, A. S., Giraldo, M., Mende, M., Mulder, M., Rayburn, M. S., Shirahada, K. & Williams, J. D. (2013). Transformative service research: An agenda for the future. Journal of Business Research, 66(8), 1203–1210. DOI: 10.1016/j.jbusres.2012.08.013.10.1016/j.jbusres.2012.08.013
[3] Baines, T. S., Lightfoot, H. W., Benedettini, O. & Kay, J. M. (2009). The servitization of manufacturing: A review of literature and reflection on future challenges. Journal of Manufacturing Technology Management, 20(5), 547–567. DOI: 10.1108/17410380910960984.10.1108/17410380910960984
[7] Brouder, P. (2013). Tourism development in peripheral areas: Processes of local innovation and change in Northern Sweden. [PhD thesis]. Ostersund: Mid-Sweden University.
[8] Camisón, C., & Monfort-Mir, V. M. (2012). Measuring innovation in tourism from the Schumpeterian and the dynamic-capabilities perspectives. Tourism Management, 33, 776–789. DOI: 10.1016/j.tourman.2011.08.012.10.1016/j.tourman.2011.08.012
[9] Carson, D. A. & Carson, D. B. (2011). Why tourism may not be everybody’s business: the challenge of tradition in resource peripheries. The Rangeland Journal, 33, 373–383. DOI: 10.1071/RJ11026.10.1071/RJ11026
[11] Frey, O. (2009). Creativity of places as a resource for cultural tourism. In Maciocco, G. & Serreli, S., eds., Enhancing the city, urban and landscape perspectives (pp. 135–154). Berlin: Springer.10.1007/978-90-481-2419-0_7
[14] Hall, C. M. & Baird, T. (2013). Innovation in New Zealand wine tourism businesses. In Alsos, G. A., Eide, D. & Madsen, E. L., eds., Handbook of Research on Innovation in Tourism Industries, (pp. 249–274). Cheltenham: Edward Elgar.
[16] Hjalager, A. M., Kwiatkowski, G. & Østervig Larsen, M. (2018). Innovation gaps in Scandinavian rural tourism. Scandinavian Journal of Hospitality and Tourism, 18(1), 1–17. DOI: 10.1080/15022250.2017.1287002.10.1080/15022250.2017.1287002
[17] Hoey, B. A. (2015). Postindustrial Societies. In Wright J., ed., International Encyclopedia of the Social & Behavioral Sciences, 2nd ed. (pp. 663–669). Boston: Elsevier Inc.10.1016/B978-0-08-097086-8.12217-2
[18] Horváth, K. & Rabetino, R. (2019). Knowledge-intensive territorial servitization: regional driving forces and the role of the entrepreneurial ecosystem. Regional Studies, 53(3), 330–340. DOI: 10.1080/00343404.2018.1469741.10.1080/00343404.2018.1469741
[20] Inglehart, R. (2018). The trend toward postmaterialist values continues. In Clark, T. N. & Rempel, M., eds., Citizen politics in post-industrial societies (pp. 57–66). London: Routledge.10.4324/9780429501623-3
[22] Kottler, J. A. (2002). Transformative travel: International counselling in action. International Journal for the Advancement of Counselling, 24(4), 207–210. DOI: 10.1023/A:1023364628260.10.1023/A:1023364628260
[23] Kottler, J. A. & Montgomery, M. (2000). Prescriptive travel and adventure-based activities as an adjunct to counselling. Guidance and Counselling, 15(2), 8–11.
[24] Lafuente, E., Vaillant, Y. & Vendrell-Herrero, F. (2019). Territorial servitization and the manufacturing renaissance in knowledge-based economies. Regional Studies, 53(3), 313–319. DOI: 10.1080/00343404.2018.1542670.10.1080/00343404.2018.1542670
[25] Lane, B. & Kastenholz, E. (2015). Rural tourism: the evolution of practice and research approaches – towards a new generation concept? Journal of Sustainable Tourism, 23(8–9), 1133–1156. DOI: 10.1080/09669582.2015.1083997.10.1080/09669582.2015.1083997
[26] Lean, G. L. (2009). Transformative travel: Inspiring sustainability. In Bushell, R. & Sheldon, P. J., eds., Wellness and tourism: Mind, body, spirit, place (pp. 191–205). New York: Cognizant.
[28] Ostrom, A., Parasuraman, A., Bowne, D., Patricio, L. & Voss, C. (2015). Service research priorities in a rapidly changing context. Journal of Service Research, 18(2), 127–159. DOI: 10.1177/1094670515576315.10.1177/1094670515576315
[29] Palojärvi, A., Pyysiäinen, J. & Saloranta, M., eds. (2013). Experiences with ecological technologies and practices: inspiring stories from ecovillages. Vilnius: Lithuanian Institute of Agrarian Economics.
[35] Richards, G. (2011a). Cultural tourism trends in Europe: A context for the development of cultural routes. In Khovanova-Rubicondo K., ed., Impact of European cultural routes on SMEs’ innovation and competitiveness (pp. 21–39). Strasbourg: Council of Europe.
[41] Saarinen, J. (2014). Critical sustainability: Setting the limits to growth and responsibility in tourism. Sustainability 6, 1–17. DOI: 10.3390/su6010001.10.3390/su6010001
[43] Saunders, R. E., Laing, J. H. & Weiler, B. (2014). Personal transformation through long-distance walking. In Felip, S. & Pearce, P. L., eds., Tourist Experience and Fulfilment: Insights from Positive Psychology (pp. 127–146). Oxford: Routledge.
[46] Smith, L., Maull, R. & Ng, I. (2014). Servitization and operations management: A service dominant-logic approach. International Journal of Operations & Production Management, 34(2), 242–269. DOI: 10.1108/IJOPM-02-2011-0053.10.1108/IJOPM-02-2011-0053
[48] Sundbo, J., Orfila-Sintes, F. & Sørensen, F. (2007). The innovative behaviour of tourism firms – comparative studies of Denmark and Spain. Research Policy, 36, 88–106. DOI: org/10.1016/j.respol.2006.08.004.10.1016/j.respol.2006.08.004
[49] Taylor, E. (2007). An update of transformative learning theory: a critical review of the empirical research (1999–2005). International Journal of Lifelong Education, 26(2), 173–191. DOI: 10.1080/02601370701219475.10.1080/02601370701219475
[51] Timothy, D. J. & Boyd, W. S. (2006). Heritage tourism in the 21st century: valued traditions and new perspectives. Journal of Heritage Tourism, 1(1), 1–16. DOI: 10.1080/17438730608668462.10.1080/17438730608668462
[52] Tylor, E. B. (1871). Primitive culture: researches into the development of mythology, philosophy, religion, art, and custom, vol. 2. London: J. Murray.
[55] Vidickiene, D. (2017). Economic Regulation Directions Regarding the Essential Shift in the Structure of Economy, Public Policy and Administration, 16(3), 468–481. DOI: 10.5755/j01.ppaa.16.3.19343.10.5755/j01.ppaa.16.3.19343
[56] Vidickiene, D., Gedminaitė-Raudone, Z. & Simonaityte, V. (2019). Servitization of farming: business model “product plus service” in Lithuania. Vilnius: Lithuanian Institute of Agrarian Economics.
[57] Walter, P., Regmi, K. D. & Khanal, P. R. (2018). Host learning in community-based ecotourism in Nepal: The case of Sirubari and Ghalegaun homestays. Tourism Management Perspectives, 26, 49–58. DOI: 10.1016/j.tmp.2018.02.002.10.1016/j.tmp.2018.02.002
[58] Weidenfeld, A. & Hall, C. M. (2014). Tourism in the development of regional and sectoral innovation systems. In Lew, A. A., Hall, C. M. & Williams, A. M., eds., The Wiley Blackwell Companion to Tourism (pp. 578–588). Hoboken: Wiley-Blackwell.10.1002/9781118474648.ch46
[59] Vendrell-Herrero, F. & Wilson, J. R. (2017). Servitization for territorial competitiveness: Taxonomy and research agenda. Competitiveness Review 27(1), 2–11. DOI: 10.1108/CR-02-2016-0005.10.1108/CR-02-2016-0005
[60] Wolf, I. D., Ainsworth, G. B. & Crowley, J. (2017). Transformative travel as a sustainable market niche for protected areas: a new development, marketing and conservation model. Journal of Sustainable Tourism, 25(11), 1650–1673. DOI: 10.1080/09669582.2017.1302454.10.1080/09669582.2017.1302454
[62] International Council on Monuments and Sites (ICOMOS) (1976). Cultural tourism charter. <http://www.univeur.org/cuebc/downloads/PDF%20carte/51.%20Cultural%20tourism.PDF>. [7 January 2020].
[66] The rise of experiential travel (2014). Skift and Peak Adventure Travel Group. <https://skift.com/wp-content/uploads/2014/06/skift-peak-experiential-traveler-report1.pdf>. [29 January 2020].
[67] Trimblet, M. (2017). Why “Transformative travel” will be the travel trend of 2017, Vogue, January 3. <https://www.vogue.com/article/transformative-travel-trend-2017>. [7 January 2020].