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Effects of the Loyalty Program on Store Loyalty - The Moderating Role of Membership Duration Cover

Effects of the Loyalty Program on Store Loyalty - The Moderating Role of Membership Duration

Economic Themes
Volume 62 (2024): Issue 4 (December 2024)
By: Jelena A. Stanković and  Suzana Đukić  
Open Access
|Jul 2025

Authors

Jelena A. Stanković

jelena.a.stankovic@ekonomski.rs

University of Nis, Faculty of Economics, Serbia

Suzana Đukić

suzana.djukic@ekonomski.rs

University of Nis, Faculty of Economics, Serbia
DOI: https://doi.org/10.2478/ethemes-2024-0027 | Journal eISSN: 2217-3668 | Journal ISSN: 0353-8648
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Language: English
Page range: 503 - 520
Submitted on: Oct 19, 2024
Accepted on: Dec 30, 2024
Published on: Jul 6, 2025
Published by: University of Niš, Faculty of Economics
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
loyalty program,
effects,
store loyalty,
membership duration
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other

© 2025 Jelena A. Stanković, Suzana Đukić, published by University of Niš, Faculty of Economics
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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