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Effects of Customer Relationship Management on Organizational Performance Cover

Effects of Customer Relationship Management on Organizational Performance

Economic Themes
Volume 60 (2022): Issue 2 (June 2022)
By: Ivana Nedeljković,  Dejana Zlatanović and  Veljko Marinković  
Open Access
|Nov 2022

Authors

Ivana Nedeljković

ivana.nedeljkovic@kg.ac.rs

Faculty of Economics, University of Kragujevac, Republic of Serbia

Dejana Zlatanović

dejanaz@kg.ac.rs

Faculty of Economics, University of Kragujevac, Republic of Serbia

Veljko Marinković

vmarinkovic@kg.ac.rs

Faculty of Economics, University of Kragujevac, Republic of Serbia
DOI: https://doi.org/10.2478/ethemes-2022-0014 | Journal eISSN: 2217-3668 | Journal ISSN: 0353-8648
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Language: English
Page range: 237 - 258
Submitted on: Jan 17, 2022
Accepted on: Jun 30, 2022
Published on: Nov 10, 2022
Published by: University of Niš, Faculty of Economics
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
CRM,
consumer focus,
CRM organization,
CRM technology,
knowledge management,
organizational performance,
image
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other

© 2022 Ivana Nedeljković, Dejana Zlatanović, Veljko Marinković, published by University of Niš, Faculty of Economics
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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