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Analysis of Suplly and Demand for Electronic Banking Services in the South Bačka Region Cover

Analysis of Suplly and Demand for Electronic Banking Services in the South Bačka Region

Open Access
|Jul 2020

Abstract

The subject of this paper is the research of the electronic banking services market in the South Bačka region. The aim of this paper is to systematise the supply of services by commercial banks. On the other hand, the aim of the paper is to evaluate the extent to which citizens use electronic banking services. The research methodology includes the application of the analytical method to the evaluation of the banking sector’s supply of services, the survey method and the statistical processing of data in the empirical analysis of demand. The results of the research showed that there is a rich offer of electronic banking services in the Republic of Serbia and that it is widely accepted.

DOI: https://doi.org/10.2478/ethemes-2020-0008 | Journal eISSN: 2217-3668 | Journal ISSN: 0353-8648
Language: English
Page range: 131 - 148
Submitted on: Aug 8, 2019
Accepted on: Apr 20, 2020
Published on: Jul 9, 2020
Published by: University of Niš, Faculty of Economics
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year

© 2020 Marija Vuković, Dejana Martinov, Željana Mazić, published by University of Niš, Faculty of Economics
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.