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Creating Consumer Loyalty in the Field of Using Over-the-Counter Products Cover

Creating Consumer Loyalty in the Field of Using Over-the-Counter Products

Economic Themes
Volume 57 (2019): Issue 1 (March 2019)
By: Srđan Šapić,  Milan Kocić and  Katarina Radaković  
Open Access
|May 2020
DOI: https://doi.org/10.2478/ethemes-2019-0001 | Journal eISSN: 2217-3668 | Journal ISSN: 0353-8648
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Language: English
Page range: 1 - 20
Submitted on: Dec 9, 2018
Accepted on: Feb 28, 2019
Published on: May 4, 2020
Published by: University of Niš, Faculty of Economics
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
over-the-counter products,
consumer loyalty,
perceived risk,
pharmacist expertise,
price sensitivity,
promotional activities
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other

© 2020 Srđan Šapić, Milan Kocić, Katarina Radaković, published by University of Niš, Faculty of Economics
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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