Ecological Awareness in the Behaviour of Young Consumers - Students of the Faculty of Economic and Technical Sciences of Pope John Paul II State School of Higher Education in Biała Podlaska

Subject and purpose of work: The reason for choosing the subject and undertaking the studies were information gaps regarding the behaviour of young consumers in the area of activities related to enviroment.

Materials and methods: The study employed purposeful sampling with regards to the participants’ field of study (programmes with environmental education content) and the year of education, as well as stratified sampling according to the structure of the population and its division into groups based on specified features. The technique of auditorium questionnaire was used.

Results: The analysis showed that the students are characterised by a high level of ecological awareness and a sense of responsibility for it, and that is they are informed and pragmatic consumers. As involved and ecological consumers, they behave in a pro-ecological way and create desirable patterns of consumer behaviour.

Conclusions: It was found that the students have a sense of responsibility for the surrounding environment. Convinced about their individual influence, they create desirable patterns of proecological behaviour.