UNLOCKING TOURIST LOYALTY IN HERITAGE DESTINATIONS: ASSESSING THE MEDIATING ROLE OF MEMORABLE TOURISM EXPERIENCES IN SEMEY, KAZAKHSTAN
Authors
Sabira Rustemova
L.N. Gumilyov Eurasian National University, Department of Tourism, Faculty of Economics Astana, Kazakhstan, Kazakhstan
Samalgul Nassanbekova
Astana IT University, School of Digital Public Administration, Astana, Kazakhstan, Kazakhstan
Aitolkyn Tleubayeva
L.N. Gumilyov Eurasian National University, Department of Tourism, Faculty of Economics Astana, Kazakhstan, Kazakhstan
Toty Rakhimzhanova
L.N. Gumilyov Eurasian National University, Department of Tourism, Faculty of Economics Astana, Kazakhstan, Kazakhstan
Kuralay Tukibayeva
L.N. Gumilyov Eurasian National University, Department of Tourism, Faculty of Economics Astana, Kazakhstan, Kazakhstan
Language: English
Published on: May 31, 2026
Published by: Oikos Institute – Research Center
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
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© 2026 Sabira Rustemova, Samalgul Nassanbekova, Aitolkyn Tleubayeva, Toty Rakhimzhanova, Kuralay Tukibayeva, published by Oikos Institute – Research Center
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.