Abstract
This research introduces a hybrid Multi-Criteria Decision-Making (MCDM) framework for assessing the multidimensional performance of beverage companies listed on the London Stock Exchange, integrating financial metrics with Environmental, Social, and Governance (ESG) indicators. The suggested approach combines two advanced objective weighting techniques—CRISUS and MAXC—with the CRADIS ranking algorithm, forming a robust and transparent decision-support structure. A total of 15 performance indicators spanning four dimensions (environmental, social, governance, and financial) were assessed for eight firms employing 2022 Refinitiv Eikon data.
The framework captures the intrinsic structure of performance data, enabling reproducible and data-driven prioritization of criteria. Empirical findings reveal that innovation, closing price, and community engagement are the most influential drivers of performance, with Diageo ranking highest and Daniel Thwaites lowest. Robustness and sensitivity analyses confirm the model’s internal consistency and resistance to rank reversal, validating its reliability under varying parametric conditions.
This research contributes to the MCDM literature by introducing a replicable, stakeholder-oriented, and sector-specific evaluation framework tailored to ESG-sensitive industries. The integration of financial and non-financial indicators within a unified structure enhances strategic relevance and supports evidence-based decision-making. Overall, the developed model provides actionable insights for executives, investors, and policy-makers seeking to assess corporate sustainability and competitiveness in complex decision environments.