References
- Abbasi, G.A., Su-Yee, S. and Goh, Y.-N. (2020a), “An integrative approach for determining consumers mobile advertising related attitudes and intentions”, International Journal of Interactive Mobile Technologies (iJIM), 14(15). https://doi.org/10.3991/ijim.v14i15.14955
- Abbasi, G.A., Yow, B.C. and Goh, Y.N. (2020b), “Does the milk powder scare matter? A survey examining Penang’s consumer purchase intention with attitude as the mediator”, International Food Research Journal, 27(2), 327-338. https://doi.org/10.24010/soid.1368627
- Ajzen, I. (1991), “The theory of planned behavior”, Organizational Behavior and Human Decision Processes, 50(2), 179-211. https://doi.org/10.1016/0749-5978(91)90020-T
- Alfdool, S. M., Teruel-Serrano, M. D., & Alonso-Monasterio, P. (2025). The brand image influence on the relationship between social media advertising and sustainable tourism practices in Petra (Jordan). ECONOMICS - Innovative And Economics Research Journal, 13(1), 25–44. https://doi.org/10.2478/eoik-2025-0014
- An, S., Suh, J. and Eck, T. (2019), “Examining structural relationships among service quality, perceived value, satisfaction and revisit intention for Airbnb guests”, International Journal of Tourism Sciences, 19 (3), 145-165. https://doi.org/10.1080/15980634.2019.1663980
- Bashynska, I., Smokvina, G., Yaremko, Y., Lemko, Y., Ovcharenko, T., & Zhang, S. (2022). Assessment of investment and innovation image of the regions of Ukraine in terms of sustainable transfor-mations. Acta Innovations, 43, 63–77. https://doi.org/10.32933/ActaInnovations.43.6
- Beerli-Palacio, A. and Martín-Santana, J.D. (2018), “Cultural sensitivity: an antecedent of the image gap of tourist destinations”, Spanish Journal of Marketing - ESIC, 22 (1), 103-118. https://doi.org/10.1108/SJME-03-2018-002
- Bianchi, C., Milberg, S. and Cúneo, A. (2017), “Understanding travelers’ intentions to visit a short versus long-haul emerging vacation destination: the case of Chile”, Tourism Management,59, 312-324. https://doi.org/10.1016/j.tourman.2016.08.013
- Blunch, N. (2013). Introduction to Structural Equation Modeling Using IBM SPSS Statistics and Amos. SAGE Publications, 2013. — 312 p. ISBN 978-1-4462-4899-7. https://books.google.kz/books/about/Introduction_to_Structural_Equation_Mode.html?id=dmDez8-ygc4C&redir_esc=y
- Bonilla-Quijada, M., Tugores-Ques, J., & Olmo Arriaga, J.L. (2021). Promotion of urban tourism: insights into user engagement on social media. Information Technology and Tourism, 23(4), 611–632. https://doi.org/10.1007/s40558-021-00213-6
- Bryman, A., & Bell, E. (2011). Business research methods (3rd ed). Oxford University Press, 2011. —765 p. ISBN 0199583404, 9780199583409. https://books.google.kz/books?id=YnCcAQAAQBAJ&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false
- Bui T. T. B (2023), Applying the extended theory of planned behavior to understand domestic tourists’ behaviors in post COVID-19 era. Leisure & Tourism, Research article Cogent Social Sciences 9: 2166450. https://doi.org/10.1080/23311886.2023.2166450
- Chen Y.-C., Shang, R.-A., & Li, M.-J. (2014). The effects of perceived relevance of travel blogs’ content on the behavioral intention to visit a tourist destination. Computers in Human Behavior, 30, 787–799. https://doi.org/10.1016/j.chb.2013.05.019
- Consumer Packaged Goods Practice The trends defining the $1.8 trillion global wellness market in 2024 Global Wellness Summit. https://www.globalwellnesssummit.com
- Ghazanfar Ali Abbasi, Janani Kumaravelu, Yen-Nee Goh and Karpal Singh Dara Singh (2021) Understanding the intention to revisit a destination by expanding the theory of planned behaviour (TPB) Spanish Journal of Marketing - ESIC (2021) 25 (2), 282–311. https://doi.org/10.1108/SJME-12-2019-0109
- Godlewska A., MazurekKusiak А., Soroka А. Push and pull factors infuencing the choice of a health resort by Polish treatment-seekers. BMC Public Health (2023) 23:2192. https://doi.org/10.1186/s12889-023-17086-5
- Golets, A., Farias, J., Pilati, R., & Costa, H. (2020). COVID-19 pandemic and tourism: The impact of health risk perception and intolerance of uncertainty on travel intentions. National Library of Medicine. 2023;42(3), 2500-2513. https://doi.org/10.1007/s12144-021-02282-6
- Han, H., & Hyun, S. S. (2015). Customer retention in the medical tourism industry: Impact of quality, satisfaction, trust, and price reasonableness. Tourism Management, 46, 20–29. https://doi.org/10.1016/j.tourman.2014.06.003
- Han, J.H., Kim, J.S., Lee, C.K. and Kim, N. (2019), “Role of place attachment dimensions in tourists’ decision-making process in Citt_aslow”, Journal of Destination Marketing and Management, 11, 108-119. https://doi.org/10.1108/JPMD-08-2020-0083
- Hasan, M.K., Abdullah, S.K., Lew, T.Y. and Islam, M.F. (2019), “The antecedents of tourist attitudes to revisit and revisit intentions for coastal tourism”, International Journal of Culture, Tourism and Hospitality Research, 3(2), 218-234. https://doi.org/10.1080/23311975.2017.1412874
- Hasan, M.K., Ismail, A.R. and Islam, M.D.F. (2017), “Tourist risk perceptions and revisit intention: a critical review of literature”, Cogent Business and Management, 4(1), 1412874. https://doi.org/10.1080/23311975.2017.1412874
- Hasan, M.K., Abdullah, S.K., Islam, F. and Neela, N.M. (2020), “An integrated model for examining tourists’ revisit intention to beach tourism destinations”, Journal of Quality Assurance in Hospitality and Tourism, 1-22. https://doi.org/10.1080/1528008X.2020.1740134
- Hsiao, C.-H., & Yang, C. (2010). Predicting the travel intention to take high speed rail among college students. Transportation Research Part F: Traffic Psychology and Behaviour, 13(4), 277–287. https://doi.org/10.1016/j.trf.2010.04.011
- Hashim, N. A. A. N., Noor, M. A. M., Awang, Z., Aziz, R. C., & Yusoff, A. M. (2018). The influence of tourist perceived risk towards travel intention: A conceptual paper. International Journal of Academic Research in Business and Social Sciences, 8(16), 92–102. http://dx.doi.org/10.6007/IJARBSS/v8-i16/5120
- Hume, L. and DeMicco, F. (2007), ‘‘Bringing hotels to healthcare: a Rx for success’’, Journal of Quality Assurance in Hospitality & Tourism, 8(1), 75-84. https://doi.org/10.1300/J162v08n01_04
- Jang, S., (Shawn), Bai, B., Hu, C., & Wu, C.-M. E. (2009). Affect, travel motivation, and travel intention: A senior market. Journal of Hospitality & Tourism Research, 33(1), 51–73. https://journals.sagepub.com/doi/abs/10.1177/1096348008329666
- Lapteva N. (2021). Travel intentions and risk perception in times of Covid-19 A study on the Millennial generation of Cologne, Germany. https://www.diva-portal.org/smash/get/diva2:1580101/FULLTEXT01.pdf
- Lovelock, C., Wirtz, J. and Chew, J. (2009), Essentials of Services Marketing, Prentice-Hall, Managing Service Quality 19(4):486-487 New York, NY. https://doi.org/10.1108/09604520910971575
- Martin D.S., Ramamonjiarivelo Zo H., 2011 MEDTOUR: A scale for measuring medical tourism intentions, Tourism Review 66(1/2):45-56. https://doi.org/10.1108/16605371111127233
- McKinsey & Company The $2 trillion global wellness market gets a millennial and Gen Z glow-up. https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/future-of-wellness-trends
- Meng, B. and Choi, K. (2019), “Tourists’ intention to use location-based services (LBS)”, International Journal of Contemporary Hospitality Management, 31(8), 3097-3115. https://doi.org/10.1108/IJCHM-09-2018-0734
- Meng, B. and Cui, M. (2020), “The role of co-creation experience in forming tourists’ revisit intention to home-based accommodation: extending the theory of planned behavior”, Tourism Management Perspectives, 33, 100581. https://doi.org/10.1016/j.tmp.2019.100581
- Merli, R., Preziosi, M., Acampora, A. and Ali, F. (2019), “Why should hotels go green? Insights from guests experience in green hotels”, International Journal of Hospitality Management, 81, 169-179. https://doi.org/10.1016/j.ijhm.2019.04.022
- Mondéjar-Jiménez, J.A., Ferrari, G., Secondi, L. and Principato, L. (2016), “From the table to waste: an exploratory study on behaviour towards food waste of Spanish and Italian youths”, Journal of Cleaner Production, 138, 8-18. https://doi.org/10.1016/j.jclepro.2016.06.018
- Morgan, R. M., & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. Journal of Marketing, 58(3), 20–38. https://doi.org/10.2307/1252308
- Mrkaić Ateljević, A. (2025). Bibliometric Analysis as a Basis for Research on Sustainability in Tourism in Bosnia and Herzegovina. Collection of papers new economy 3(1), 57-70. https://doi.org/10.61432/CPNE0301057a
- Mussina K., Podsukhina O., Omarova К., Rustemova S., Tleuberdiyeva S., Shaimova A. Online food delivery services and unceasing behavioral intention: an assessment for integrating expectation-confirmation and technology acceptance Journal of eastern European and central Asian research, 11(4), (2024). https://doi.org/10.15549/jeecar.v11i3.1449
- Nunkoo, R., & Ramkissoon, H. (2011). Structural equation modelling and regression analysis in tourism research. Current Issues in Tourism, 15, 1–26. https://doi.org/10.1080/13683500.2011.641947
- Novakivskyi, I. ., Kulyniak, I. ., Dziurakh, Y. ., Ohinok, S. ., & Ukrainets, L. . (2024). Modeling the tourism market behavior based on discrete equilibrium models “Supply – Price – Demand”. ECONOMICS -innovative and economics research journal, 12(3), 33–53. https://doi.org/10.2478/eoik-2024-0036
- Rasoolimanesh, S. M., Seyfi, S., Rastegar, R., & Hall, C. M. (2021). Destination image during the COVID-19 pandemic and future travel behavior: The moderating role of past experience. Journal of Destination Marketing & Management, 21, 1–11. https://doi.org/10.1016/j.jdmm.2021.100620
- Russell, S.V., Young, C.W., Unsworth, K.L. and Robinson, C. (2017), “Bringing habits and emotions into food waste behaviour”, Resources, Conservation and Recycling, 125, 107-114. https://doi.org/10.1016/j.resconrec.2017.06.007
- Seidualin, D. A., Mussina, K. P., & Mukanov, A. H. (2025). PLS-PM model for sustainable development of ecotourism: Case study of Ulytau Nature Park. ECONOMICS - Innovative and Economics Research Journal, 13(1), 309–332. https://doi.org/10.2478/eoik-2025-0019
- Seow Ai Na, Choong Yuen Onn, Moorthy Krishna, Choong Chee Keong 2020, Predicting medical tourism behavioural intention using social cognition. Tourism Review of AIEST - International Association of Scientific Experts in Tourism; Bingley № 2, 374-391. https://doi.org/10.1108/TR-06-2019-0267
- Soliman, M. (2019), “Extending the theory of planned behavior to predict tourism destination revisit intention”, International Journal of Hospitality and Tourism Administration, 22(5), 524-549, 1-26. https://doi.org/10.1080/15256480.2019.1692755
- Song, H. J., Lee, C.-K., Kang, S. K., & Boo, S. (2012). The effect of environmentally friendly perceptions on festival visitors’ decision-making process using an extended model of goal-directed behavior. Tourism Management, 33(6), 1417–1428. https://doi.org/10.1016/j.tourman.2012.01.004
- Veal, A. J. (2011). Research Methods for Leisure and Tourism (4th edition). Pearson Education. United Kingdom 2018 – 624 p. ISBN: 978-1-292-11529-0 (print) 978-1-292-11531-3 (PDF) 978-1-292-21786-4 (ePub). https://docs.yandex.kz/docs/view?tm=1751265670&tld
- Whittaker, A. (2008). Pleasure and pain: Medical travel in Asia. Global Public Health, 3(3), 271–290. https://doi.org/10.1080/17441690701463936
- National Statistics Office, 2025 Population as of January 1, 2025. https://stat.gov.kz
- National Statistics Bureau, 2025. Health resort activities as of January 1, 2025. https://stat.gov.kz
- National Statistics Bureau, 2025 Population of the Republic of Kazakhstan as of January 1, 2025 https://stat.gov.kz
- Sanatorium and resort activities as of January 1, 2025. https://stat.gov.kz