References
- Al Mashalah, H., Hassini, E., Gunasekaran, A., & Bhatt, D. (2022). The impact of digital transformation on supply chains through e-commerce: Literature review and a conceptual framework. Transportation Research Part E: Logistics and Transportation Review, 165, 102837. https://doi.org/10.1016/j.tre.2022.102837
- Adam, M., Ibrahim, M., Ikramuddin, I., & Syahputra, H. (2020). The role of digital marketing platforms on supply chain management for customer satisfaction and loyalty in small and medium enterprises (SMEs) in Indonesia. International Journal of Supply Chain Management, 9(3), 1210-1220. https://core.ac.uk/download/pdf/328146431.pdf
- Ambarwati, D., Hermawan, A., & Munawaroh, N. A. (2024). E-Commerce Adoption, Social Media Marketing Strategy and MSME Performance: The Mediating Role of Business Sustainability in the Creative Industry. International Journal of Economics, Business and Innovation Research, 3(03), 89-111. https://www.e-journal.citakonsultindo.or.id/index.php/IJEBIR/article/view/831
- Amornkitvikai, Y., Tham, S. Y., Harvie, C., & Buachoom, W. W. (2022). Barriers and factors affecting the e-commerce sustainability of Thai Micro-, Small-and Medium-Sized Enterprises (MSMEs). Sustainability, 14(14), 8476. https://doi.org/10.3390/su14148476
- Barykin, S. E., Smirnova, E. A., Chzhao, D., Kapustina, I. V., Sergeev, S. M., Mikhalchevsky, Y. Y., ... & Moiseev, N. (2021). Digital echelons and interfaces within value chains: end-to-end marketing and logistics integration. Sustainability, 13(24), 13929. https://doi.org/10.3390/su132413929
- Chen, Y., Kwilinski, A., Chygryn, O., Lyulyov, O., & Pimonenko, T. (2021). The green competitiveness of enterprises: Justifying the quality criteria of digital marketing communication channels. Sustainability, 13(24), 13679. https://doi.org/10.3390/su132413679
- Emon, M. M. H., & Nahid, M. H. (2023). Factors Affecting Sustainable E-Commerce Adoption: Empirical Evidence from Bangladeshi SME’s. Corporate Sustainable Management Journal (CSMJ), 1(01), 32-36. http://doi.org/10.26480/csmj.01.2023.32.36
- Febransyah, A., & Camelia Goni, J. I. (2022). Measuring the supply chain competitiveness of e-commerce industry in Indonesia. Competitiveness Review: An International Business Journal, 32(2), 250-275. https://doi.org/10.1108/CR-05-2020-0059
- Gao, J., Siddik, A. B., Khawar Abbas, S., Hamayun, M., Masukujjaman, M., & Alam, S. S. (2023). Impact of E-commerce and digital marketing adoption on the financial and sustainability performance of MSMEs during the COVID-19 pandemic: An empirical study. Sustainability, 15(2), 1594. https://doi.org/10.3390/su15021594
- Gyenge, B., Máté, Z., Vida, I., Bilan, Y., & Vasa, L. (2021). A new strategic marketing management model for the specificities of E-commerce in the supply chain. Journal of Theoretical and Applied Electronic Commerce Research, 16(4), 1136-1149. https://doi.org/10.3390/jtaer16040064
- Guo, J., Jia, F., Yan, F., & Chen, L. (2024). E-commerce supply chain finance for SMEs: the role of green innovation. International Journal of Logistics Research and Applications, 27(9), 1596-1615. https://doi.org/10.1080/13675567.2023.2167959
- Goldman, S. P., van Herk, H., Verhagen, T., & Weltevreden, J. W. (2021). Strategic orientations and digital marketing tactics in cross-border e-commerce: Comparing developed and emerging markets. International small business journal, 39(4), 350-371. https://doi.org/10.1177/0266242620962658
- Haudi, H., Rahadjeng, E., Santamoko, R., Putra, R., Purwoko, D., Nurjannah, D., ... & Purwanto, A. (2022). The role of e-marketing and e-CRM on e-loyalty of Indonesian companies during Covid pandemic and digital era. Uncertain Supply Chain Management, 10(1), 217-224. https://doi.org/10.5267/j.uscm.2021.9.006
- He, P., Wang, T. Y., Shang, Q., Zhang, J., & Xu, H. (2022). Knowledge mapping of e-commerce supply chain management: a bibliometric analysis. Electronic Commerce Research, 1-37. https://doi.org/10.1007/s10660-022-09609-w
- Juwaini, A., Chidir, G., Novitasari, D., Iskandar, J., Hutagalung, D., Pramono, T., ... & Purwanto, A. (2022). The role of customer e-trust, customer e-service quality and customer e-satisfaction on customer e-loyalty. International journal of data and network science, 6(2), 477-486. https://doi.org/10.5267/j.ijdns.2021.12.006
- Iyer, K. N., Germain, R., & Frankwick, G. L. (2004). Supply chain B2B e-commerce and time ‐based delivery performance. International Journal of Physical Distribution & Logistics Management, 34(8), 645-661. https://doi.org/10.1108/09600030410557776
- Jallouli, R., & Kaabi, S. (2022). Mapping top strategic e-commerce technologies in the digital marketing literature. Journal of Telecommunications and the Digital Economy, 10(3), 149-164. https://doi.org/10.3316/informit.664110694021082
- Juliana, J., Pramezwary, A., Lemy, D. M., Pramono, R., Djakasaputra, A., & Purwanto, A. (2022). Hotel Performance in the Digital Era: Roles of Digital Marketing, Perceived Quality and Trust. Journal of Intelligent Management Decision, 1(1), 36-45. https://doi.org/10.56578/jimd010105
- Kanellos, N., Karountzos, P., Giannakopoulos, N. T., Terzi, M. C., & Sakas, D. P. (2024). Digital Marketing Strategies and Profitability in the Agri-Food Industry: Resource Efficiency and Value Chains. Sustainability, 16(14), (2071-1050). https://doi.org/10.3390/su16145889
- Khrais, L. T., Zorgui, M., & Aboalsamh, H. M. (2023). Harvesting the digital green: A deeper look at the sustainable revolution brought by next-generation IoT in E-Commerce. Periodicals of Engineering and Natural Sciences, 11(6), 5-13. https://core.ac.uk/reader/599380280
- Kuzmak, O., Kuzmak, O. (2023). Social responsibility of business towards sustainable development: Case of Ukraine. Collection of papers new economy, 1, 126-148. https://doi.org/10.61432/CPNE0101126k
- Lusianty, V., & Rojuaniah, R. (2023). E-Commerce Adoption dan Digital Marketing Adoption terhadap Sustainability melalui Competitive Advantage pada UMKM Makanan dan Minuman DKI Jakarta. Innovative: Journal Of Social Science Research, 3(4), 9054-9069. https://j-innovative.org/index.php/Innovative/article/view/4685
- Lin, J., & Fan, Y. (2024). Seeking sustainable performance through organisational resilience: Examining the role of supply chain integration and digital technology usage. Technological Forecasting and Social Change, 198, 123026. https://doi.org/10.1016/j.tech-fore.2023.123026
- Mastilo, Z., Štilić, A., Gligović, D., & Puška, A. (2024). Assessing the banking sector of Bosnia and Herzegovina: An analysis of financial indicators through the MEREC and MARCOS methods. Journal of Central Banking Theory and Practice, 13(1), 167–197. https://doi.org/10.2478/jcbtp-2024-0008
- Munizu, M., Alam, S., Pono, M., & Riyadi, S. (2024). Do digital marketing, integrated supply chain, and innovation capability affect competitiveness and creative industry performance?. International Journal of Data and Network Science, 8(2), 1025-1034. https://doi.org/10.5267/j.ijdns.2023.12.005
- Muduli, K., Raut, R., Narkhede, B. E., & Shee, H. (2022). Blockchain technology for enhancing supply chain performance and reducing the threats arising from the COVID-19 pandemic. Sustainability, 14(6), 3290. https://doi.org/10.3390/su14063290
- Mao, B., & Tian, H. (2024). Business model based on the synergistic drive of flexible supply chain and digital marketing. International Journal of Information and Communication Technology, 24(8), 1-19. https://doi.org/10.1504/IJICT.2024.139868
- Mechman, A., Omar, S. S., Hamawandy, N. M., Abdullah, A. S., & Qader, A. N. (2022). The effect of digital marketing, and E-Commence on SMEs performance of Baghdad. Journal of Positive School Psychology, 6(3), 4197-4212. https://journalppw.com/index.php/jpsp/article/view/2410
- Mucowska, M. (2021). Trends of environmentally sustainable solutions of urban last-mile deliveries on the e-commerce market—a literature review. Sustainability, 13(11), 5894. https://doi.org/10.3390/su13115894
- Nugroho, B. S., Salsiyah, S. M., Purnamasari, E., Afandi, A., & Ramadhani, R. A. (2024). The Influence of Integrated Digital Marketing, Supply Chain Management, and Business Performance on the Sustainability of MSMEs. International Journal of Economics, Business and Innovation Research, 3(01), 17-30. https://e-journal.citakonsultindo.or.id/index.php/IJEBIR/article/view/615
- Oláh, J., Kitukutha, N., Haddad, H., Pakurár, M., Máté, D., & Popp, J. (2018). Achieving sustainable e-commerce in environmental, social and economic dimensions by taking possible trade-offs. Sustainability, 11(1), 89. https://doi.org/10.3390/su11010089
- Prajapati, D., Chan, F. T., Chelladurai, H., Lakshay, L., & Pratap, S. (2022). An internet of things embedded sustainable supply chain management of B2B E-commerce. Sustainability, 14(9), 5066. https://doi.org/10.3390/su14095066
- Purba, M., Simanjutak, D., Malau, Y., Sholihat, W., & Ahmadi, E. (2021). The effect of digital marketing and e-commerce on financial performance and business sustainability of MSMEs during the COVID-19 pandemic in Indonesia. International Journal of Data and Network Science, 5(3), 275-282. https://doi.org/10.5267/j.ijdns.2021.6.006
- Puška, A., Božanić, D., Mastilo, Z., & Pamučar, D. (2023). Extension of MEREC-CRADIS methods with double normalization-case study selection of electric cars. Soft Computing, 27(11), 7097-7113. https://doi.org/10.1007/s00500-023-08054-7
- Praditya, R. A. (2024). Linking The Role of Digital Marketing and E-Commerce on Performance Marketing. UJoST-Universal Journal of Science and Technology, 3(2), 7-12. https://ujost.org/index.php/journal/article/view/149
- Praditya, R. A., & Purwanto, A. (2024). The Role of Viral Marketing, Brand Image and Brand Awareness on Purchasing Decisions. PROFESOR: Professional Education Studies and Operations Research, 1(01), 11-15. https://journal-profesor.org/index.php/profesor/article/view/3
- Rao, P., Balasubramanian, S., Vihari, N., Jabeen, S., Shukla, V., & Chanchaichujit, J. (2021). The e-commerce supply chain and environmental sustainability: An empirical investigation on the online retail sector. Cogent Business & Management, 8(1), 1938377. https://doi.org/10.1080/23311975.2021.1938377
- Ren, H., & Luo, Z. (2024). Decisions and coordination of e-commerce supply chain considering product quality and marketing efforts under different power structures. Sustainability, 16(13), 5536. https://doi.org/10.3390/su16135536
- Sun, M., Grondys, K., Hajiyev, N., & Zhukov, P. (2021). Improving the e-commerce business model in a sustainable environment. Sustainability, 13(22), 12667. https://doi.org/10.3390/su132212667
- SanMiguel, P., Pérez-Bou, S., Sádaba, T., & Mir-Bernal, P. (2021). How to communicate sustainability: From the corporate Web to E-commerce. The case of the fashion industry. Sustainability, 13(20), 11363. https://doi.org/10.3390/su132011363
- Sheikh, A. A., Rana, N. A., Inam, A., Shahzad, A., & Awan, H. M. (2018). Is e-marketing a source of sustainable business performance? Predicting the role of top management support with various interaction factors. Cogent Business & Management, 5(1), 1516487. https://doi.org/10.1080/23311975.2018.1516487
- Shukla, S., & Shyam, K. C. (2023). Leveraging Blockchain for sustainability and supply chain resilience in e-commerce channels for additive manufacturing: A cognitive analytics management framework-based assessment. Computers & Industrial Engineering, 176, 108995. https://doi.org/10.1016/j.cie.2023.108995
- Saura, J. R., Palos-Sanchez, P., & Rodríguez Herráez, B. (2020). Digital marketing for sustainable growth: Business models and online campaigns using sustainable strategies. Sustainability, 12(3), 1003. https://doi.org/10.3390/su12031003
- Topić – Pavković, B. (2024). Challenges to Global Monetary and Financial Stability. Collection of papers new economy, 2, 31-45. https://doi.org/10.61432/CPNE0201031t
- Wahyuningjati, T. & Purwanto, E. (2024). Exploring the Influence of Electronic Word of Mouth and Customer Reviews on Purchase Decisions: The Mediating Role of Trust in the Shopee Marketplace. MindVanguard: Beyond Behavior, 2(2), 11-28. https://doi.org/10.56578/mvbb020201
- Wang, Y., Jia, F., Schoenherr, T., & Gong, Y. (2018). Supply chain-based business model innovation: the case of a cross-border E-commerce company. Sustainability, 10(12), 4362. https://doi.org/10.3390/su10124362
- Xu, G. W., Ali, D. A., Bhaumik, A., Yang, M. S., & Wang, N. (2023). The Influence of Digital Transformation in Enterprises on the Dynamics of Supply Chain Concentration: An Empirical Analysis of Chinese A-Share Listed Companies. Journal of Organizations, Technology and Entrepreneurship, 1(2), 88-97. https://doi.org/10.56578/jote010202
- Yang, Y. (2024). The improved BP neural network supply chain performance evaluation model under the cross-border e-commerce marketing chain. Journal of Computational Methods in Sciences and Engineering, 24(3), 1727-1740. https://doi.org/10.3233/JCM-247290
- Zhong, Y., Lai, I. K. W., Guo, F., & Tang, H. (2020). Effects of partnership quality and information sharing on express delivery service performance in the E-commerce industry. Sustainability, 12(20), 8293. https://doi.org/10.3390/su12208293