References
- [1] Chen, Y.-S. (2008), The driver of green innovation and green image – green core competence, Journal of Business Ethics, (81).
- [2]Chen, Y.-S. (2010), The drivers of green brand equity green brand image, green satisfaction, and green trust, Journal of Business Ethics, (93).
- [3]Dunlap, R.E. (1994), (International attitudes towards environment and development), in Bergesen, H.O.
- [4] Parmann, G. (Eds), Green Globe Yearbook of International Co-operation on Environment and Development 1994, Oxford University Press, Oxford.
- [5] Parasuraman, A., Zeithaml, V.A. and Berry, L.L. (1988), (SERVQUAL: a multiple-item scale for measuringconsumer perceptions of service quality), Journal of Retailing.
- [6] Peattie, K. (1995), Environmental Marketing Management, Pitman Publishing, London.
- [7] Nik Abdul Rashid, N.R. (2009), (Awareness of eco-labelin Malaysia’s green marketing initiative), International Journal of Business and Management.
- [8]Newing, R. (2011), (Environment: long-term impact ofgreen issues played down), Financial Times, 18 May.
- [9] Parmann, G. (Eds), Green Globe Yearbook of International Co-operation on Environment and Development 1994, Oxford University Press, Oxford.
- [10] Bang, H., Alexander, E., John, H. and Traichal, P.A. (2000), (Consumer concern, knowledge, belief, and attitude toward renewable energy: an application of the reasonedaction theory) Psychology and Marketing, (17)
- [11] Crispell, D. (2001). Going Green. Public Perspective, September/October 2001.
- [12] Vermeir, Iris, and Wim Verbeke (2004), (Sustainable Food Consumption: Exploring the Consumer “AttitudeBehavioral Intention” Gap), Journal of Agricultural and Environmental Ethics,19 (October).
- [13] Olsen, S.O. (2002), (Comparative evaluation and therelationship between quality, satisfaction, and repurchase loyalty), Journal of the Academy of Marketing Science, (30).
- [14] Dunlap, R.E. (1994), (International attitudes towardsenvironment and development), in Bergesen, H.O. and Parmann, G.
- [15] Graci, S. and Dodds, R. (2008), (Why go green? Thebusiness case for environmental commitment in theCanadian hotel industry), Anatolia, (19).
- [16] Moser, G. and Uzzell, D. (2003), Environmentalpsychology, in Weiner, I.,Millon, T. and Lerner,M. (Eds), Handbook of Psychology, Personality and Social Psychology, JohnWiley& Sons, Inc., Hoboken, NJ.(Mourad & Ahmed, Perception of green brand in an emerging innovative market, 2012)
- [17] Newing, R. (2011), (Environment: long-term impact ofgreen issues played down), Financial Times, 18 May.