[1] Chen, Y.-S. (2008), The driver of green innovation and green image – green core competence, Journal of Business Ethics, (81).10.1007/s10551-007-9522-1
[2]Chen, Y.-S. (2010), The drivers of green brand equity green brand image, green satisfaction, and green trust, Journal of Business Ethics, (93).10.1007/s10551-009-0223-9
[5] Parasuraman, A., Zeithaml, V.A. and Berry, L.L. (1988), (SERVQUAL: a multiple-item scale for measuringconsumer perceptions of service quality), Journal of Retailing.
[7] Nik Abdul Rashid, N.R. (2009), (Awareness of eco-labelin Malaysia’s green marketing initiative), International Journal of Business and Management.10.5539/ijbm.v4n8p132
[10] Bang, H., Alexander, E., John, H. and Traichal, P.A. (2000), (Consumer concern, knowledge, belief, and attitude toward renewable energy: an application of the reasonedaction theory) Psychology and Marketing, (17)10.1002/(SICI)1520-6793(200006)17:6<;449::AID-MAR2>3.0.CO;2-8
[13] Olsen, S.O. (2002), (Comparative evaluation and therelationship between quality, satisfaction, and repurchase loyalty), Journal of the Academy of Marketing Science, (30).10.1177/0092070302303005
[15] Graci, S. and Dodds, R. (2008), (Why go green? Thebusiness case for environmental commitment in theCanadian hotel industry), Anatolia, (19).10.1080/13032917.2008.9687072
[16] Moser, G. and Uzzell, D. (2003), Environmentalpsychology, in Weiner, I.,Millon, T. and Lerner,M. (Eds), Handbook of Psychology, Personality and Social Psychology, JohnWiley& Sons, Inc., Hoboken, NJ.(Mourad & Ahmed, Perception of green brand in an emerging innovative market, 2012)