Abstract
Eco-design is one of the cornerstones of the modern economy, as reflected in the policies aimed at implementing the principles of design for the environment in the European Union legislation. A life cycle perspective is a feature of eco-design. The study aimed to determine whether and to what extent the selected companies operating in manufacturing sectors consider life cycle perspectives when designing and developing the products they offer. The main research area discussed in the following article focused on the question: What kind of activities related to the idea of life cycle thinking in product policy can be identified in the analysed enterprises? Qualitative research was conducted using the individual in-depth interview method with representatives of selected industries located in Poland. Eight manufacturer groups were invited to participate in the study. Based on the recruitment process, 24 companies were chosen for the interview. Individual in-depth interviews were conducted using Microsoft Teams, following the ICC/ESOMAR Code 2016 standards. Based on the results, most companies that participated in the study considered the life cycle perspective when designing or further developing products. However, their activities varied in scope. The activities of the ten interviewed companies could be regarded as advanced. For six companies, the advanced activities targeted the product’s use phase. Two companies undertook such activities at more than one life cycle stage. The study provides evidence that the surveyed companies are beginning to think beyond operational boundaries and changing their pro-environmental orientation, albeit unimpressively. The paper provides evidence that eco-design requirements are an unquestionable driver for activities from a life cycle perspective. All surveyed manufacturers of energy-powered products are taking measures to reduce energy intensity with less activity, for example, ensuring the durability/reliability of products and finding solutions to facilitate disassembly and recycling.