Why does environmental uncertainty have a moderating effect on marketing performance? A comparative analysis of Indonesian and Thai service industries
Authors
Indah Fatmawati
Management Department, Universitas Muhammadiyah Yogyakarta, Indonesia
Kumpanat Siriyota
Khon Kaen Business School, Khon Kaen University, Thailand
Language: English
Page range: 57 - 67
Submitted on: May 21, 2022
Accepted on: Aug 30, 2022
Published on: Oct 20, 2022
Published by: Bialystok University of Technology
In partnership with: Paradigm Publishing Services
Publication frequency: 4 times per year
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© 2022 Nuryakin,, Indah Fatmawati, Kumpanat Siriyota, published by Bialystok University of Technology
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.