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Why does environmental uncertainty have a moderating effect on marketing performance? A comparative analysis of Indonesian and Thai service industries Cover

Why does environmental uncertainty have a moderating effect on marketing performance? A comparative analysis of Indonesian and Thai service industries

Engineering Management in Production and Services
Volume 14 (2022): Issue 3 (September 2022)
By: Nuryakin,  Indah Fatmawati and  Kumpanat Siriyota  
Open Access
|Oct 2022

Authors

Nuryakin

nuryakin@umy.ac.id

Management Department, Universitas Muhammadiyah Yogyakarta, Indonesia

Indah Fatmawati

Management Department, Universitas Muhammadiyah Yogyakarta, Indonesia

Kumpanat Siriyota

Khon Kaen Business School, Khon Kaen University, Thailand
DOI: https://doi.org/10.2478/emj-2022-0026 | Journal eISSN: 2543-912X | Journal ISSN: 2543-6597
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Language: English
Page range: 57 - 67
Submitted on: May 21, 2022
|
Accepted on: Aug 30, 2022
|
Published on: Oct 20, 2022
Published by: Bialystok University of Technology
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
CRM,
customer focus,
marketing performance,
environmental uncertainty
Related subjects:
Business and economics,
Business management,
Industries,
Transportation, logistics, air traffic, shipping,
Engineering,
Mechanical engineering,
Production technology,
Process engineering and industrial engineering

© 2022 Nuryakin, Indah Fatmawati, Kumpanat Siriyota, published by Bialystok University of Technology
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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