Fig. 1
Contribution of franchising to the country's GDP
Source: elaborated by the authors based on Schwartzer (2016).
Fig. 2
Four different ways for franchising to be on the Internet, based on the franchise's level of autonomy
Source: elaborated by the authors based on Plave and Amolosch (2000).
Fig. 2
Four different ways for franchising to be on the Internet, based on the franchise's level of autonomy
Source: elaborated by the authors based on Plave and Amolosch (2000).
Tab. 1
Website evaluation score of selected Croatian franchisors
| No. | Company name (alphabetical order) | A1 | A2 | A3 | A4 | A (sum) | B1 | B2 | B (sum) | Ms |
|---|---|---|---|---|---|---|---|---|---|---|
| 1. | Aquamaritime | 6 | 2 | 2 | 2 | 12 | 1 | 1 | 2 | 14 |
| 2. | BIJELI SVIJET d.o.o./LG | 7 | 4 | 2 | 2 | 15 | 4 | 2 | 6 | 21 |
| 3. | Bike Express | 5 | 3 | 2 | 2 | 12 | 2 | 2 | 4 | 16 |
| 4. | Business Cafe d.o.o. | 8 | 4 | 1 | 2 | 15 | 6 | 1 | 7 | 22 |
| 5. | CAPACITAS CATENA j. d.o.o. (Body Creator) | 8 | 4 | 2 | 2 | 16 | 4 | 3 | 7 | 23 |
| 6. | CARWIZ d.o.o. | 7 | 4 | 2 | 2 | 15 | 4 | 5 | 9 | 24 |
| 7. | Cetury 21 | 7 | 4 | 2 | 3 | 16 | 5 | 3 | 8 | 24 |
| 8. | CHORIDIUM d.o.o. (ICE' N' GO) | 6 | 4 | 2 | 2 | 14 | 0 | 1 | 1 | 15 |
| 9. | ClueGo | 7 | 4 | 2 | 2 | 15 | 3 | 4 | 7 | 22 |
| 10. | Cognitum | 7 | 4 | 1 | 2 | 14 | 2 | 2 | 4 | 18 |
| 11. | COMPETO d.o.o. (TORTE-I-TO) | 6 | 4 | 1 | 2 | 13 | 1 | 3 | 4 | 17 |
| 12. | Diadema | 8 | 4 | 2 | 3 | 17 | 2 | 5 | 7 | 24 |
| 13. | DIRECT BOOKER d.o.o. (BOOKER TOOLS) | 7 | 4 | 1 | 3 | 15 | 5 | 4 | 9 | 24 |
| 14. | FMG d.o.o. (FUNNY CHIPS) | 6 | 4 | 2 | 2 | 14 | 4 | 2 | 6 | 20 |
| 15. | GALEB dalmatinska trikotaža d.d. | 7 | 4 | 2 | 2 | 15 | 3 | 6 | 9 | 24 |
| 16. | GRECA CENTAR d.o.o. (ČUVAR SJEĆANJA) | 6 | 4 | 1 | 2 | 13 | 4 | 2 | 6 | 19 |
| 17. | Husse | 8 | 4 | 1 | 2 | 15 | 5 | 4 | 9 | 24 |
| 18. | Image Haddad | 8 | 4 | 1 | 3 | 16 | 4 | 6 | 10 | 26 |
| 19. | INA | 8 | 4 | 2 | 3 | 17 | 3 | 4 | 7 | 24 |
| 20. | LAKA SPIKA d.o.o. (Helen Doron) | 8 | 4 | 2 | 3 | 17 | 5 | 2 | 7 | 24 |
| 21. | LUMARIS STUDIO d.o.o. (TAKE ME HOME) | 7 | 4 | 2 | 3 | 16 | 1 | 4 | 5 | 21 |
| 22. | Matić savjetovanje d.o.o. (WOMEN IN ADRIA) | 8 | 4 | 1 | 2 | 15 | 0 | 2 | 2 | 17 |
| 23. | METAMORFOZA d.o.o. (MUZEJ ILUZIJA) | 7 | 4 | 2 | 3 | 16 | 1 | 2 | 3 | 19 |
| 24. | Mlinar | 8 | 4 | 2 | 3 | 17 | 4 | 5 | 9 | 26 |
| 25. | Museum of senses | 8 | 4 | 2 | 2 | 16 | 1 | 3 | 4 | 20 |
| 26. | Nado Centar | 7 | 4 | 2 | 2 | 15 | 2 | 3 | 5 | 20 |
| 27. | Narodne novine | 7 | 4 | 1 | 3 | 15 | 2 | 5 | 7 | 22 |
| 28. | Nextbike | 8 | 4 | 2 | 2 | 16 | 1 | 3 | 4 | 20 |
| 29. | PET-IT-DUO d.o.o (GOOD FOOD) | 7 | 4 | 1 | 2 | 14 | 1 | 4 | 5 | 19 |
| 30. | PLACE2DESIGN d.o.o. (PLACE2GO) | 8 | 4 | 2 | 2 | 16 | 3 | 3 | 6 | 22 |
| 31. | SNF ADRIA d.o.o. (SURF'N'FRIES) | 7 | 3 | 1 | 2 | 13 | 3 | 1 | 4 | 17 |
| 32. | TAHOGRAF d.o.o. | 6 | 4 | 1 | 2 | 13 | 1 | 3 | 4 | 17 |
| 33. | Taxi Cammeo | 8 | 3 | 2 | 3 | 16 | 3 | 4 | 7 | 23 |
| 34. | Tekstilpromet | 7 | 4 | 2 | 2 | 15 | 1 | 2 | 3 | 18 |
| 35. | TINKER LABS | 8 | 4 | 1 | 2 | 15 | 3 | 2 | 5 | 20 |
| 36. | Tokić | 8 | 4 | 2 | 2 | 16 | 2 | 2 | 4 | 20 |
| 37. | UNITAS NEKTRETNIINE d.o.o. (RE/MAX HRVATSKA) | 7 | 4 | 2 | 2 | 15 | 3 | 2 | 5 | 20 |
| 38. | Vulco | 6 | 3 | 1 | 2 | 12 | 2 | 2 | 4 | 16 |
| 39. | Xtravaganza | 7 | 2 | 1 | 2 | 12 | 3 | 4 | 7 | 19 |
| 40. | Živa kava d.o.o. (VIVAScaffe) | 7 | 4 | 1 | 2 | 14 | 0 | 1 | 1 | 15 |
| Descriptives | A1 | A2 | A3 | A4 | A (sum) | B1 | B2 | B (sum) | MS | |
|---|---|---|---|---|---|---|---|---|---|---|
| Mean score | 7.15 | 3.80 | 1.60 | 2.28 | 14.83 | 2.60 | 2.98 | 5.58 | 20.40 | |
| Standard deviation | 0.80 | 0.52 | 0.50 | 0.45 | 1.45 | 1.57 | 1.39 | 2.31 | 3.18 | |
| Min | 5 | 2 | 1 | 2 | 12 | 0 | 1 | 1 | 14 | |
| Max | 8 | 4 | 2 | 3 | 17 | 6 | 6 | 10 | 26 | |
| Fulfilment of score criterion (%) | 0..89 | 0..76 | 0..53 | 0..76 | 0.78 | 0.33 | 0.43 | 0.37 | 0.60 |
| Model | Construct | Items |
|---|---|---|
| Website Usability | Design | The logo of the brand appears in a highlighted place on the page. It uses icons and consistent images. Good use of colours and elements of design. It avoids overload of elements in the web pages. New content is emphasised. Similar elements for different actions are not used. Compatible with different browsers. Mobile friendly sum-design (max 8) |
| Navigation | It allows the quick return to the homepage. Links are clearly recognised. Contents are well categorised. Links, website headers, and menus are clear. It provides a website map. Sum-navigation (max 5) | |
| Language | It uses clear and precise messages. It offers a choice from different languages. It offers a choice for the disabled. Sum-language (max 3) | |
| User control | The technology used is compatible with that of potential users. It offers help to avoid errors It provides a way of contacting to make suggestions or comments. Sum-user control (max 3) | |
| sum-usability (max 19) | ||
| Website Content | For franchisees | Franchisor company background Franchisor services Franchise information section Franchisees testimonials Franchisees individual website links Franchise fees and costs Qualities required of prospective franchisees The connection between franchisees and franchisor via website sum-franchisees (max 8) |
| For end-customers | Store locations Product and service information Franchisor employment opportunities Online ordering Online payment Promotion activities (coupons, discounts, gifts) Interactive customer pages sum-customers (max 7) | |
| sum-content (max 15) | ||
| sum-total (max 34) |
[i] Source: elaborated by the authors.
[i] Source: elaborated by the authors.