Evaluation of franchise system websites: the evidence from Croatia

Erceg, Aleksandar; Kelić, Ivan; Biloš, Antun

doi:10.2478/emj-2021-0002

Figures & Tables

Contribution of franchising to the country's GDPSource: elaborated by the authors based on Schwartzer (2016).

Four different ways for franchising to be on the Internet, based on the franchise's level of autonomySource: elaborated by the authors based on Plave and Amolosch (2000).

j_emj-2021-0002_apptab_001_w2aab3b7c19b1b6b1ab2b1ab2Aa

Model	Construct	Items
Website Usability	Design	The logo of the brand appears in a highlighted place on the page.It uses icons and consistent images. Good use of colours and elements of design. It avoids overload of elements in the web pages. New content is emphasised. Similar elements for different actions are not used. Compatible with different browsers. Mobile friendlysum-design (max 8)
	Navigation	It allows the quick return to the homepage. Links are clearly recognised. Contents are well categorised. Links, website headers, and menus are clear. It provides a website map. Sum-navigation (max 5)
	Language	It uses clear and precise messages. It offers a choice from different languages. It offers a choice for the disabled. Sum-language (max 3)
	User control	The technology used is compatible with that of potential users. It offers help to avoid errorsIt provides a way of contacting to make suggestions or comments. Sum-user control (max 3)
		sum-usability (max 19)
Website Content	For franchisees	Franchisor company backgroundFranchisor servicesFranchise information sectionFranchisees testimonialsFranchisees individual website linksFranchise fees and costsQualities required of prospective franchiseesThe connection between franchisees and franchisor via websitesum-franchisees (max 8)
	For end-customers	Store locationsProduct and service informationFranchisor employment opportunitiesOnline orderingOnline paymentPromotion activities (coupons, discounts, gifts) Interactive customer pagessum-customers (max 7)
		sum-content (max 15)
		sum-total (max 34)

Website evaluation score of selected Croatian franchisors

No.	Company name (alphabetical order)	A1	A2	A3	A4	A (sum)	B1	B2	B (sum)	Ms
1.	Aquamaritime	6	2	2	2	12	1	1	2	14
2.	BIJELI SVIJET d.o.o./LG	7	4	2	2	15	4	2	6	21
3.	Bike Express	5	3	2	2	12	2	2	4	16
4.	Business Cafe d.o.o.	8	4	1	2	15	6	1	7	22
5.	CAPACITAS CATENA j. d.o.o. (Body Creator)	8	4	2	2	16	4	3	7	23
6.	CARWIZ d.o.o.	7	4	2	2	15	4	5	9	24
7.	Cetury 21	7	4	2	3	16	5	3	8	24
8.	CHORIDIUM d.o.o. (ICE' N' GO)	6	4	2	2	14	0	1	1	15
9.	ClueGo	7	4	2	2	15	3	4	7	22
10.	Cognitum	7	4	1	2	14	2	2	4	18
11.	COMPETO d.o.o. (TORTE-I-TO)	6	4	1	2	13	1	3	4	17
12.	Diadema	8	4	2	3	17	2	5	7	24
13.	DIRECT BOOKER d.o.o. (BOOKER TOOLS)	7	4	1	3	15	5	4	9	24
14.	FMG d.o.o. (FUNNY CHIPS)	6	4	2	2	14	4	2	6	20
15.	GALEB dalmatinska trikotaža d.d.	7	4	2	2	15	3	6	9	24
16.	GRECA CENTAR d.o.o. (ČUVAR SJEĆANJA)	6	4	1	2	13	4	2	6	19
17.	Husse	8	4	1	2	15	5	4	9	24
18.	Image Haddad	8	4	1	3	16	4	6	10	26
19.	INA	8	4	2	3	17	3	4	7	24
20.	LAKA SPIKA d.o.o. (Helen Doron)	8	4	2	3	17	5	2	7	24
21.	LUMARIS STUDIO d.o.o. (TAKE ME HOME)	7	4	2	3	16	1	4	5	21
22.	Matić savjetovanje d.o.o. (WOMEN IN ADRIA)	8	4	1	2	15	0	2	2	17
23.	METAMORFOZA d.o.o. (MUZEJ ILUZIJA)	7	4	2	3	16	1	2	3	19
24.	Mlinar	8	4	2	3	17	4	5	9	26
25.	Museum of senses	8	4	2	2	16	1	3	4	20
26.	Nado Centar	7	4	2	2	15	2	3	5	20
27.	Narodne novine	7	4	1	3	15	2	5	7	22
28.	Nextbike	8	4	2	2	16	1	3	4	20
29.	PET-IT-DUO d.o.o (GOOD FOOD)	7	4	1	2	14	1	4	5	19
30.	PLACE2DESIGN d.o.o. (PLACE2GO)	8	4	2	2	16	3	3	6	22
31.	SNF ADRIA d.o.o. (SURF'N'FRIES)	7	3	1	2	13	3	1	4	17
32.	TAHOGRAF d.o.o.	6	4	1	2	13	1	3	4	17
33.	Taxi Cammeo	8	3	2	3	16	3	4	7	23
34.	Tekstilpromet	7	4	2	2	15	1	2	3	18
35.	TINKER LABS	8	4	1	2	15	3	2	5	20
36.	Tokić	8	4	2	2	16	2	2	4	20
37.	UNITAS NEKTRETNIINE d.o.o. (RE/MAX HRVATSKA)	7	4	2	2	15	3	2	5	20
38.	Vulco	6	3	1	2	12	2	2	4	16
39.	Xtravaganza	7	2	1	2	12	3	4	7	19
40.	Živa kava d.o.o. (VIVAScaffe)	7	4	1	2	14	0	1	1	15

j_emj-2021-0002_apptab_002_w2aab3b7c19b1b6b1ab2b1b1b2Aa

Nr	Company name	Website address
1	Aquamaritime	http://www.aquamaritime.hr/franchise_and_wholesale.php
2	BIJELI SVIJET d.o.o./LG	https://www.bijelisvijet.hr/
3	Bike Express	https://www.bike-express.hr/fransiza.html
4	Business Cafe d.o.o.	https://businesscafe.info/licences/
5	CAPACITAS CATENA j. d.o.o. (Body Creator)	https://bodycreator.com/fransize/
6	CARWIZ d.o.o.	https://www.carwiz.hr/hr/fransiza
7	Century 21	http://www.c21fransiza.hr/hr/
8	CHORIDIUM d.o.o. (ICE' N' GO)	https://icengo.eu/indexGB.html
9	ClueGo	http://www.cluego.eu/en/escape-room-franchise/
10	Cognitum	http://www.malacgenijalac.hr/
11	COMPETO d.o.o. (TORTE-I-TO)	http://torte-i-to.hr/
12	Diadema	https://diadema.hr/hr/fransize/
13	DIRECT BOOKER d.o.o. (BOOKER TOOLS)	https://www.direct-booker.com/
14	FMG d.o.o. (FUNNY CHIPS)	http://www.funnychips.eu/hr/funnychips_fransiza/default.aspx
15	GALEB dalmatinska trikotaža d.d.	http://www.galeb.hr
16	GRECA CENTAR d.o.o. (ČUVAR SJEĆANJA)	http://cuvarsjecanja.com/fransiza/
17	Husse	https://croatia.husse.com/join-our-franchise
18	Image Haddad	https://www.haddad.hr/postanite-nas-partner/
19	INA	https://www.ina.hr/
20	LAKA SPIKA d.o.o. (Helen Doron)	https://helendoron.hr/postanite-fransizer/
21	LUMARIS STUDIO d.o.o. (TAKE ME HOME)	https://takemehome.hr/
22	Matić savjetovanje d.o.o. (WOMEN IN ADRIA)	https://www.womeninadria.com/
23	METAMORFOZA d.o.o. (MUZEJ ILUZIJA)	https://muzejiluzija.com/
24	Mlinar	https://www.mlinar.hr/en/poslovanje
25	Museum of senses	https://museumofsenses.com/
26	Nado Centar	http://www.nado.hr/fransiza/
27	Narodne novine	https://www.nn.hr/hr/komercijala/ustroj/
28	Nextbike	http://www.nextbike.hr
29	PET-IT-DUO d.o.o (GOOD FOOD)	https://goodfood.hr/
30	PLACE2DESIGN d.o.o. (PLACE2GO)	http://place2go.hr/fransize/
31	SNF ADRIA d.o.o. (SURF'N'FRIES)	http://surfnfries.com/
32	TAHOGRAF d.o.o.	http://www.tahograf.hr
33	Taxi Cammeo	https://cammeo.hr/hr
34	Tekstilpromet	https://www.tekstilpromet.hr/brand/o-maloprodaji/
35	TINKER LABS	https://tinkerlabs.hr/fransiza/
36	Tokić	http://www.tokic.hr/onama/
37	UNITAS NEKTRETNIINE d.o.o. (RE/MAX HRVATSKA)	https://www.remax.hr/_/Croatia?Lang=hr-HR
38	Vulco	https://www.vulco.hr/hr/o-nama
39	Xtravaganza	http://www.xtravaganza.hr/o-xtravaganzi/
40	Živa kava d.o.o. (VIVAScaffe)	https://vivasbar.hr/

Evaluation of franchise system websites: the evidence from Croatia

Figures & Tables

Fig. 1

Fig. 2

Fig. 2

j_emj-2021-0002_apptab_001_w2aab3b7c19b1b6b1ab2b1ab2Aa

Website evaluation score of selected Croatian franchisors

j_emj-2021-0002_apptab_002_w2aab3b7c19b1b6b1ab2b1b1b2Aa

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