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Marketing and branding-oriented goals for the development of Functional Urban Areas: evidence from Poland Cover

Marketing and branding-oriented goals for the development of Functional Urban Areas: evidence from Poland

Engineering Management in Production and Services
Volume 12 (2020): Issue 3 (September 2020)
By: Anna Matwiejczyk,  Ewa Glińska and  Yauheniya Barkun  
Open Access
|Oct 2020
DOI: https://doi.org/10.2478/emj-2020-0019 | Journal eISSN: 2543-912X | Journal ISSN: 2543-6597
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Language: English
Page range: 57 - 73
Submitted on: Jan 30, 2020
Accepted on: Sep 30, 2020
Published on: Oct 15, 2020
Published by: Bialystok University of Technology
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
city marketing,
city branding,
Functional Urban Area,
FUA,
Poland
Related subjects:
Business and economics,
Business management,
Industries,
Transportation, logistics, air traffic, shipping,
Engineering,
Mechanical engineering,
Production technology,
Process engineering and industrial engineering

© 2020 Anna Matwiejczyk, Ewa Glińska, Yauheniya Barkun, published by Bialystok University of Technology
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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