Table 1.
Summary of the approaches, methods and objectives used by the authors
| Approach | Author | Objectives |
|---|---|---|
| Quantitative | Carrasco, & Esteves | Uses LLMs to perform aspect-based sentiment analysis (ABSA) on large datasets to understand customer opinions. |
| Fialho, & Marreiros | Focuses on how two digital marketing strategies – visibility and webcare – influence electronic word-of-mouth marketing. | |
| Parkhomenko, & Vilčeková | Assesses the impact of digital technologies on the economic efficiency of agritourism in the Slovak Republic. | |
| Orts-Cardador | Provides a comprehensive review of literature trends and influential publications in a specific field. | |
| Pego | Explores the use of information systems and the use of circular economy in the daily practice of Rural Tourism organisations in the Algarve region. | |
| Santos, Perdigão Ribeiro, Correia, & deMatos | Assesses students’ digital skills for responsible interaction with digital content and identifies differences in digital competencies by sociodemographic factors. | |
| Sayed | Collects and analyses customer data from a random sample to identify trends and preferences in the fast-food industry. | |
| Qualitative | Amaral | Systematically observes and analyses the content of accommodation business websites to evaluate their communication of slow tourism dimensions. |
| Lazrak, Tissafi, Tor-kington, & Correia | Explores how Moroccan hotels use digital platforms to engage customers and foster service innovation. | |
| Lopes, & Pereira | Optimises conversions in online channels to boost digital conversion rates by proposing a multidimensional framework to improve Conversion Rate Optimisation (CRO). | |
| Pardo-López, Cortés-García, & Cerqueira-Lopes | Aims to enhance effective and sustainable planning by analysing social media discussions and assessing user perceptions of the destination by tracking searches and references of relevant terms. | |
| Rosa, Carrilho, & Martins | Examines how the mainstream news media frame the metaverse and immersive technologies (VR, AR and XR) in the context of tourism across major European markets. |