Skip to main content
Have a personal or library account? Click to login
Smart Agritourism: The Role of Digital Tools in Enhancing Visitor Experience and Farm Profitability Cover

Smart Agritourism: The Role of Digital Tools in Enhancing Visitor Experience and Farm Profitability

Open Access
|Aug 2026

References

  1. Alonso, N., Vicent, L., & Trillo, D. (2024). Digitalisation and rural tourism development in Europe. Tourism & Management Studies, 20(SI), 33–44. https://doi.org/10.18089/tms.2024si03
  2. Andayani, S. A., Umyati, S., Dinar, N., Tampubolon, G. M., Ismail, A. Y., Dani, U., Nugraha, D. R., & Turnip, A. (2022). Prediction model for agro-tourism development using adaptive neuro-fuzzy inference system method. Open Agriculture, 7(1), 644–655. https://doi.org/10.1515/opag-2022-0086
  3. Bacsi, Z., & Szálteleki, P. (2022). Farm profitability and agritourism in the EU - Does size matter. DETUROPE - the Central European Journal of Tourism and Regional Development, 14(2), 152–171. https://doi.org/10.32725/det.2022.018
  4. Bran, F., Hincu, D., & Ioan, I. (2010). Potential on rural tourism in Romania. https://revistadeturism.ro/index.php/rdt/article/view/369
  5. Buhalis, D., & Amaranggana, A. (2014). Smart tourism destinations enhancing tourism experience through personalisation of services. In I. Tussyadiah & A. Inversini (Eds.), Information and Communication Technologies in Tourism, (pp. 377–389). Springer, Cham. https://doi.org/10.1007/978-3-319-14343-9_28
  6. Čuka, P., & Osuch, W. (2018). Ecoturism potential and his sustainable development opportunities in the border region between Slovakia and Poland. European Journal of Sustainable Development, 7 (4). https://doi.org/10.14207/ejsd.2018.v7n4p236
  7. Foris, D., Rivza, B., Kruzmetra, M., Comanescu, I. S., & Foris, T. (2020). Agritourism in the context of sustainable tourism development. Proceedings of the International Scientific Conference “Economic Science for Rural Development”/Economic Science for Rural Development, 54, 109–115. https://doi.org/10.22616/esrd.2020.54.013
  8. Ghai, S. (2025). Development of agritourism through perspective of sustainable development: A systematic review and bibliometric analysis. International Journal of Sustainable Agricultural Management and Informatics, 11(2), 204–225. https://doi.org/10.1504/ijsami.2025.145401
  9. Gretzel, U., Sigala, M., Xiang, Z., & Koo, C. (2015). Smart tourism: Foundations and developments. Electronic Markets, 25(3), 179–188. https://doi.org/10.1007/s12525-015-0196-8
  10. Grillini, G., Sacchi, G., Chase, L., Taylor, J., Van Zyl, C. C., Van Der Merwe, P., Streifeneder, T., & Fischer, C. (2022). Qualitative assessment of agritourism development support schemes in Italy, the USA and South Africa. Sustainability, 14(13), 7903. https://doi.org/10.3390/su14137903
  11. Hai, L. T. D., Huyen, K. N., & Trinh, N. T. T. (2023). Personal benefits impact the support for agritourism development among the local community: the mediating role of community satisfaction and quality of life. Journal of Law and Sustainable Development, 11(7), e936. https://doi.org/10.55908/sdgs.v11i7.936
  12. Hollas, C. R., Schmidt, C., Tian, Z., Goetz, S., & Chase, L. (2024). Insights and oversights: Behind the data on agritourism and direct sales in the United States. Journal of Agriculture, Food Systems, and Community Development, 13(4), 187–197. https://doi.org/10.5304/jafscd.2024.134.005
  13. Hrabák, J., & Konečný, O. (2018). Multifunctional agriculture as an integral part of rural development: Spatial concentration and distribution in Czechia. Norsk Geografisk Tidsskrift - Norwegian Journal of Geography, 72(5), 257–272. https://doi.org/10.1080/00291951.2018.1532967
  14. Krishna, D., Kumbhare, N., Sharma, J., Rao, D., Sharma, D., Kumar, P., Bhowmik, A., & Mohanty, A. (2021). A comparison of impact of agri-tourism as perceived by multiple stakeholders in Maharashtra and Goa. Indian Journal of Extension Education, 57(03), 71–76. https://doi.org/10.48165/ijee.2021.57317
  15. Liangco, N. C., Khong-Khai, S., Leelapattana, W., Thongma, W., Guntoro, B., & Thongma, W. (2024). Wings of change: Empowering agro-rural tourism stakeholders through a multifaceted approach for sustainable development. Multidisciplinary Reviews, 7(10), 2024232. https://doi.org/10.31893/multirev.2024232
  16. Makrinova, E. I., Matuzenko, E. V., Sotnik, A. P., & Kostennikov, A. I. (2023). Algorithms and tools of digital marketing for the sustainable development of agricultural tourism businesses. In E. G. Popkova, B. S. Sergi, A. V. Bogoviz, & E. Semenova (Eds.), Digital Agriculture for Food Security and Sustainable Development of the Agro-Industrial Complex (pp. 27-36). Springer eBooks. https://doi.org/10.1007/978-3-031-27911-9_4
  17. Mura, L., & Ključnikov, A. (2018). Small businesses in rural tourism and agrotourism: Study from Slovakia. Economics & Sociology, 11(3), 286–300. https://doi.org/10.14254/2071-789x.2018/11-3/17
  18. Navío-Marco, J., Ruiz-Gómez, L. M., & Sevilla-Sevilla, C. (2018). Progress in information technology and tourism management: 30 years on and 20 years after the internet - Revisiting Buhalis & Law’s landmark study about eTourism. Tourism Management, 69, 460–470. https://doi.org/10.1016/j.tourman.2018.06.002
  19. OECD. (2020). OECD tourism trends and policies. https://doi.org/10.1787/6b47b985-en
  20. Parkhomenko, N., Starchon, P., Vilcekova, L., & Olsavsky, F. (2024). Digitalization of marketing as innovation tool of customers’ evaluation. Marketing and Management of Innovations, 15(1), 120–130. https://doi.org/10.21272/mmi.2024.1-10
  21. Ulyanchenko, O. V., Borysova, O. V., Akhmedova, O. O., Sysoieva, S. I., Sheludko, R. M., Stankevych, S. V., Kovalova, T. V., Khalmuradov, B. D., & Kharlamova, Y. Y. (2020). Prospective use of ecological tourism in Ukraine and integrative view of international experience. Ukrainian Journal of Ecology, 10(1), 49–54. https://doi.org/10.15421/2020_8
  22. Vukolić, D., Gajić, T., Petrović, M. D., Bugarčić, J., Spasojević, A., Veljović, S., Vuksanović, N., Bugarčić, M., Zrnić, M., Knežević, S., Rakić, S. R., Drašković, B. D., & Petrović, T. (2023). Development of the concept of Sustainable Agro-Tourism Destinations—Exploring the motivations of Serbian Gastro-Tourists. Sustainability, 15(3), 2839. https://doi.org/10.3390/su15032839
DOI: https://doi.org/10.2478/ejthr-2026-0003 | Journal eISSN: 2182-4924 | Journal ISSN: 2182-4916
Language: English
Page range: 28 - 39
Submitted on: Feb 8, 2026
Accepted on: Mar 9, 2026
Published on: Aug 17, 2026
Published by: Polytechnic Institute of Leiria
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2026 Nataliia Parkhomenko, Lucia Vilčeková, published by Polytechnic Institute of Leiria
This work is licensed under the Creative Commons Attribution 4.0 License.