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The Impact of Digital Marketing Strategies on the Performance of Rural Tourism Unities in Alentejo Cover

The Impact of Digital Marketing Strategies on the Performance of Rural Tourism Unities in Alentejo

Open Access
|Aug 2026

Authors

Luis Filipe Fialho

Luis.fialho28@gmail.com

Assistant Manager at Rural Tourism lodging Casa Nossa by José Avillez, Black Lemon Invest Lda., Reguengos De Monsaraz

Cristina Galamba Marreiros

cristina@uevora.pt

Assistant Professor at the Universidade de Évora, CEFAGE, Escola de Ciências Sociais, Largo dos Colegiais, 2, Évora, Portugal
DOI: https://doi.org/10.2478/ejthr-2026-0002 | Journal eISSN: 2182-4924 | Journal ISSN: 2182-4916
Language: English
Page range: 15 - 27
Submitted on: May 13, 2025
Accepted on: Dec 30, 2025
Published on: Aug 17, 2026
Published by: Polytechnic Institute of Leiria
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2026 Luis Filipe Fialho, Cristina Galamba Marreiros, published by Polytechnic Institute of Leiria
This work is licensed under the Creative Commons Attribution 4.0 License.