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Digital Marketing in Wine Tourism – Trás-Os-Montes and Dão Case Study Cover

Digital Marketing in Wine Tourism – Trás-Os-Montes and Dão Case Study

European Journal of Tourism, Hospitality and Recreation
Volume 14 (2024): Issue 2 (December 2024)
By: Filipa Fontes,  Elsa Esteves and  Elisabete Paulo Morais  
Open Access
|Dec 2024

Authors

Filipa Fontes

Researcher at Instituto Politécnico de Bragança, Bragança, Portugal

Elsa Esteves

Researcher at the Centre for Research, Development and Innovation in Tourism (CITUR). Instituto Politécnico de Bragança, Bragança, Portugal

Elisabete Paulo Morais

beta@ipb.pt

Researcher at the Applied Management Research Unit (UNIAG). Instituto Politécnico de Bragança, Bragança, Portugal
DOI: https://doi.org/10.2478/ejthr-2024-0013 | Journal eISSN: 2182-4924 | Journal ISSN: 2182-4916
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Language: English
Page range: 179 - 189
Submitted on: Jan 22, 2024
|
Accepted on: Apr 5, 2024
|
Published on: Dec 31, 2024
Published by: Polytechnic Institute of Leiria
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
wine tourism,
digital marketing,
SEO,
social networks
Related subjects:
Business and economics,
Business management,
Business management, other,
Industries,
Tourism, hospitality, travel,
Event industry, leisure industry,
Sports and recreation,
Sports and recreation, other

© 2024 Filipa Fontes, Elsa Esteves, Elisabete Paulo Morais, published by Polytechnic Institute of Leiria
This work is licensed under the Creative Commons Attribution 4.0 License.

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