Have a personal or library account? Click to login
Dimensions of Visitor Satisfaction at Attractions: A Study of Kakum National Park, Ghana Cover

Dimensions of Visitor Satisfaction at Attractions: A Study of Kakum National Park, Ghana

European Journal of Tourism, Hospitality and Recreation
Volume 13 (2023): Issue 2 (December 2023)
By: Cornelius Tengan,  Gordon Maayir,  Richmond Sakyi and  Augustine Kuusogre  
Open Access
|Jan 2024

Figures & Tables

Figure 1:

Map of Kakum National ParkSource: Cartographic and Remote Sensing Unit (2021)
Map of Kakum National ParkSource: Cartographic and Remote Sensing Unit (2021)

Differences between visitors’ satisfaction dimensions across socio-demographic characteristics

Satisfaction
TangiblePriceReliabilityResponsivenessAssuranceEmpathy
VariablesNMeanMeanMeanMeanMeanMean
Sex
  Male2052.622.132.712.712.702.65
  Female1622.682.162.802.772.742.75
Age
  18–20322.782.282.882.842.752.91
  21–292092.602.042.722.702.732.67
  30–39742.612.122.732.702.652.62
  40–49222.862.462.822.822.772.82
  50+302.732.532.872.902.772.80
P=0.03
F=4.11*
Religion
  Christianity2872.622.092.742.702.702.68
  Atheism402.752.432.882.952.872.80
  Islam282.712.252.712.752.682.71
  Others122.672.252.672.752.672.67
Continent of Origin
  North America642.892.642.942.942.972.94
  Africa2242.582.022.682.662.642.62
  Europe692.612.042.782.802.722.73
  Others102.802.402.902.802.802.70
P=0.001P<0.001 P=0.02P<0.001P=0.01
F=5.70*F=12.57* F= 4.98*F= 6.31*F= 5.45*
Marital Status
  Never Married2622.632.152.742.722.732.70
  Married942.682.152.812.792.722.71
  Ever Married112.732.002.552.642.552.64
Level of Education
  Secondary482.652.212.852.812.832.75
  University/college2362.632.072.742.722.702.67
  Post-graduate832.692.312.712.742.702.74
P=0.04
F= 3.24*
Employment Status
  Student1452.642.062.702.692.722.67
  Employed2072.662.182.792.762.722.72
  Unemployed152.472.472.732.872.672.67

Dimensions of visitors’ satisfaction at the attractions (N = 367)

Dimensions% AgreementMeanStd. deviationRank
Reliability77.12.690.521
Empathy77.02.680.632
Responsiveness77.62.670.653
Assurance70.32.610.654
Tangibles68.32.530.715
Price44.32.140.856
Overall satisfaction69.12.550.62

Socio-Demographic Characteristic of Respondents (N=367)

Socio-demographic CharacteristicsFrequency (N= 367)Percentages (%)
Sex
  Male20555.9
  Female16244.1
Age
  18 – 20328.7
  21 – 2920956.9
  30 – 397420.2
  40 – 49226.0
  50+308.2
Marital Status
  Never Married26271.4
  Married9425.6
  Previously Married113.0
Religion
  Christianity28778.2
  Atheism4010.9
  Islam287.6
  Others123.3
Continent of Origin
  North America6417.4
  Africa22461.0
  Europe6918.8
  Others102.8
Level of Education
  Secondary School4813.1
  College/University23664.3
  Postgraduate8322.6
Employment Status
  Student14539.5
  Employed20756.4
  Unemployed154.1
DOI: https://doi.org/10.2478/ejthr-2023-0014 | Journal eISSN: 2182-4924 | Journal ISSN: 2182-4916
Journal RSS Feed
Language: English
Page range: 173 - 187
Submitted on: Apr 15, 2022
Accepted on: Aug 16, 2023
Published on: Jan 31, 2024
Published by: Polytechnic Institute of Leiria
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Destination,
Attractions,
Kakum National Park,
Satisfaction dimensions,
Socio-demographic characteristics
Related subjects:
Business and economics,
Business management,
Business management, other,
Industries,
Tourism, hospitality, travel,
Event industry, leisure industry,
Sports and recreation,
Sports and recreation, other

© 2024 Cornelius Tengan, Gordon Maayir, Richmond Sakyi, Augustine Kuusogre, published by Polytechnic Institute of Leiria
This work is licensed under the Creative Commons Attribution 4.0 License.

Previous articleVolume 13 (2023): Issue 2 (December 2023)Next article