Figure 1:
European crowdfunding transaction volume (Jan 2013–Oct 2016)
Source: Crowdfunding: reshaping the crowd’s engagement in culture - European Commission, 2017
Figure 2:
CleanBnb start-up history
Source: elaboration of CleanBnb Company presentation document, May 2021
Figure 3:
Rental apartments and revenue, CleanBnb, Jan 2016–March 2018
Source: elaboration of CleanBnb 2018 pitch by direct interview with Francesco Zorgno (CEO)
Table 1:
Properties under management over time
| City | Starting year | Number of properties | Spatial concentration |
|---|---|---|---|
| Milan | 2016 | Over 120 | Central area and neighborhoods |
| Turin | 2017 | Over 110 | Central area |
| Rome | 2017 | Over 120 | Central area |
| Bologna | 2017 | Over 60 | Central area and neighborhoods |
| Florence | 2017 | Over 80 | Central area and neighborhoods |
| Others | 2017 | Over 500 | Seasonal destinations (Adriatic Riviera, Sicily, Sardinia, Friuli), medium-size urban centres (Trieste, Bari, Ferrara, Palermo, Napoli, Verona, Padova, etc..) |
[i] Source: elaboration of CleanBnb Company presentation document, May 2021
Table 2:
Key success factors
| Business model replicability | Dynamic pricing | Brand Awareness | In-house platform | Company reputation |
|---|---|---|---|---|
| Efficient and flexible operational cycle that enables the rapid activation of a new location with the combination of local resources and centralised coordination, ensuring the capacity for future growth. | Dynamic pricing system structured in order to ensure high rates of property occupation managed at competitive prices. | Unique brand at national level recognised by the owners of real estate. Widespread presence throughout the territory, with geographical diversification that guarantees seasonal reduction effect on total collections. | Platform for the optimisation of Revenue & Reservation Centralised management, which coordinates operational structures in various locations, with autonomy in compliance with standards and Cleanbnb brand policy. | Clusters of operator aggregation in the current phase of market concentration. |
[i] Source: Elaboration of CleanBnb Company presentation document, May 2021