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Twitter sentiment analysis: An estimation of the trends in tourism after the outbreak of the Covid-19 pandemic Cover

Twitter sentiment analysis: An estimation of the trends in tourism after the outbreak of the Covid-19 pandemic

Open Access
|Nov 2023

Abstract

The novel coronavirus pandemic drastically impacted economies in 2020, including travel and tourism. The nationwide lockdown to curb infection has led people to use social media such as Twitter to express their opinions and share information on several issues. This paper focuses on sentiment analysis using Indian tourist Tweets during Covid-19 using Python and the maximum likelihood method to determine the parameters. The sentiment analysis yielded valuable insights into which sites will revive quickly; the analysis of the Tweets using sentiment analysis will help in predicting the revival of the tourism sector after the pandemic. The various algorithm scores will help in predicting the best ways to enhance the customer experience at various sites in the tourism sector. Further, the study will enable the tourism sector to design a revival strategy in the Covid-19 pandemic.

DOI: https://doi.org/10.2478/ejthr-2023-0004 | Journal eISSN: 2182-4924 | Journal ISSN: 2182-4916
Language: English
Page range: 40 - 48
Submitted on: Jun 6, 2021
Accepted on: Jan 16, 2023
Published on: Nov 18, 2023
Published by: Polytechnic Institute of Leiria
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2023 Garima Malik, Dharmendra Singh, published by Polytechnic Institute of Leiria
This work is licensed under the Creative Commons Attribution 4.0 License.