
Figure 1:
Agglomeration schedule coefficients in the case of the last nine stages of the hierarchical clustering.

Figure 2:
The characteristics of the created clusters based on deviation of the answers from the mean values of the question, “What is your motivation to participate in creative activities during your holiday?”
Table 1:
Summary of the general data of the respondents of the questionnaire survey.
| Gender | ||
|---|---|---|
| Person | % (n=876) | |
| Male | 363 | 41,44% |
| Female | 513 | 58,56% |
| Total | 876 | 100,00% |
| Age | ||
|---|---|---|
| Person | % (n=876) | |
| Between 15 - 20 years of age | 109 | 12% |
| Between 21 - 35 years of age | 298 | 34,02% |
| Between 36 - 55 years of age | 253 | 28,88% |
| Between 56 - 75 years of age | 216 | 24,66% |
| Total | 876 | 100,00% |
| Highest achieved education level | ||
|---|---|---|
| Person | % (n=876) | |
| 2nd grade of primary education (lower secondary education) | 73 | 8,33% |
| Upper secondary vocational education (not ending with school leaving examination) | 105 | 11,99% |
| Upper secondary education ending with school leaving examination | 380 | 43,38% |
| Post-secondary vocational education | 24 | 2,74% |
| Bachelor’s degree | 74 | 8,45% |
| Master’s degree | 197 | 22,49% |
| Doctoral degree or other, higher academic degree | 23 | 2,63% |
| Total | 876 | 100,00% |
| Economic activity | ||
|---|---|---|
| Person | % (n=876) | |
| Student | 226 | 25,80% |
| Employed for wages | 405 | 46,23% |
| Self-employed | 87 | 9,93% |
| Unemployed | 17 | 1,94% |
| Homemaker/currently on maternity/paternity leave | 20 | 2,28% |
| Retired | 112 | 12,79% |
| Unable to work | 9 | 1,03% |
| Total | 876 | 100,00% |
| Region of dwelling place | ||
|---|---|---|
| Person | % (n=876) | |
| Bratislava | 53 | 6,05% |
| Trnava | 129 | 14,73% |
| Trenčín | 106 | 12,10% |
| Žilina | 28 | 3,20% |
| Nitra | 191 | 21,80% |
| Banská Bystrica | 123 | 14,04% |
| Prešov | 113 | 12,90% |
| Košice | 130 | 14,84% |
| Foreign citizen | 3 | 0,34% |
| Total | 876 | 100,00% |
Table 2:
The average ranking of creative events by respondents.
| Creative activities | Order | Mean rank |
|---|---|---|
| Traditional events of crafts and folk art | 2 | 1.73 |
| Courses and workshops of traditional crafts and folk art | 1 | 1.71 |
| Gastronomic events with the topic of cooking local dishes and food | 4 | 1.84 |
| Traditional and local food cooking courses and workshops | 5 | 1.91 |
| Folklore events | 6 | 1.97 |
| Stage art workshops | 7 | 2.07 |
| Visual arts workshops | 5 | 1.91 |
| Creative workshops for children | 3 | 1.78 |
| Courses and workshops of traditional ecological products and recycling | 8 | 2.21 |