Figure 1:
Figure 2:
Research model coefficients
| Variables | Standardise β | t-value | p | f2 | Q2 | VIF | Result |
|---|---|---|---|---|---|---|---|
| ES → EA | 0.372 | 6.020 | 0.000 | 0.161 | 0.059 | 1.000 | Accepted |
| EA → EP | 0.644 | 11.560 | 0.000 | 0.709 | 0.201 | 1.000 | Accepted |
| ES → EP | 0.285 | 5.230 | 0.000 | 0.089 | 0.042 | 1.000 | Accepted |
The results regarding the indirect impact
| Variables | Standardise β | t-value | p | Result |
|---|---|---|---|---|
| ES → EA → EP | 0.240 | 5.149 | 0.000 | Accepted |
Demographic characteristics of the tourists
| Demographic Variables | n | % | |
|---|---|---|---|
| Gender | Men | 283 | 55.3 |
| Women | 229 | 44.7 | |
| Age | 18–25 | 62 | 12.1 |
| 26–35 | 172 | 33.6 | |
| 36–45 | 128 | 25.0 | |
| 46–55 | 88 | 17.2 | |
| 56 and over | 62 | 12.1 | |
| Marital Status | Married | 195 | 38.1 |
| Single | 317 | 61.9 | |
| Nationalities | German | 261 | 51.0 |
| Russian | 186 | 36.3 | |
| Dutch | 40 | 7.8 | |
| Austrian | 15 | 2.9 | |
| Belgian | 10 | 2.0 |
The results of measurement model
| Factors / Expressions | Factor Loadings | t-value | R2 | CR | Rho_A | CA | AVE |
|---|---|---|---|---|---|---|---|
| Environmental Sensitivity | - | 0.851 | 0.887 | 0.851 | 0.546 | ||
| It frustrates me that official institutions do not take measures to control environmental pollution. | 0.515 | 4.367* | |||||
| I get angry and mad when I think about the environmental pollution caused by industrial factories. | 0.665 | 6.576* | |||||
| Environmental pollution worries me. | 0.893 | 13.254* | |||||
| I am concerned about the effects of polluted air on me and my family. | 0.596 | 5.525* | |||||
| I’m afraid that the continuation of environmental pollution will drag the world into an uninhabitable environment. | 0.933 | 9.949* | |||||
| Ecological Attitude | 0.136 | 0.752 | 0.755 | 0.754 | 0.506 | ||
| I think that the ecological products are tastier than the other products. | 0.686 | 11.622* | |||||
| I think that the ecological products are grown in more natural conditions than the other products. | 0.701 | 12.769* | |||||
| I think that the ecological products are healthier than the other products. | 0.745 | 15.676* | |||||
| Tde Behaviour of Ecological Product Purchasing | 0.413 | 0.850 | 0.854 | 0.850 | 0.654 | ||
| I prefer to buy ecological products in order to protect the environment. | 0.866 | 20.121* | |||||
| I buy ecological products with a peace of mind. | 0.812 | 19.465* | |||||
| I prefer the ecological products, although they are expensive compared to similar products. | 0.744 | 16.004* |
The results of discriminant validity HTMT criteria
| Factor | 1 | 2 | 3 |
|---|---|---|---|
| 1. Environmental sensitivity | - | ||
| 2. Ecological attitude | 0.368 | - | |
| 3. Ecological product purchase behaviour | 0.282 | 0.644 | - |