The Relationship Between Environmental Sensitivity, Ecological Attitude, and the Ecological Product purchasing Behaviour of Tourists

	Demographic Variables	n	%
Gender	Men	283	55.3
Gender	Women	229	44.7
Age	18–25	62	12.1
	26–35	172	33.6
	36–45	128	25.0
	46–55	88	17.2
	56 and over	62	12.1
Marital Status	Married	195	38.1
Marital Status	Single	317	61.9
Nationalities	German	261	51.0
	Russian	186	36.3
	Dutch	40	7.8
	Austrian	15	2.9
	Belgian	10	2.0

1 Russian (f = 186), 8% of them are Dutch (f = 40), 3% of them are Austrian (f = 15), and 2% of them are Belgian (f = 10).

Table 2:

The results of measurement model

Factors / Expressions	Factor Loadings	t-value	R²	CR	Rho_A	CA	AVE
Environmental Sensitivity			-	0.851	0.887	0.851	0.546
It frustrates me that official institutions do not take measures to control environmental pollution.	0.515	4.367*
I get angry and mad when I think about the environmental pollution caused by industrial factories.	0.665	6.576*
Environmental pollution worries me.	0.893	13.254*
I am concerned about the effects of polluted air on me and my family.	0.596	5.525*
I’m afraid that the continuation of environmental pollution will drag the world into an uninhabitable environment.	0.933	9.949*
Ecological Attitude			0.136	0.752	0.755	0.754	0.506
I think that the ecological products are tastier than the other products.	0.686	11.622*
I think that the ecological products are grown in more natural conditions than the other products.	0.701	12.769*
I think that the ecological products are healthier than the other products.	0.745	15.676*
Tde Behaviour of Ecological Product Purchasing			0.413	0.850	0.854	0.850	0.654
I prefer to buy ecological products in order to protect the environment.	0.866	20.121*
I buy ecological products with a peace of mind.	0.812	19.465*
I prefer the ecological products, although they are expensive compared to similar products.	0.744	16.004*

1* P < 0.001

Table 3:

The results of discriminant validity HTMT criteria

Factor	1	2	3
1. Environmental sensitivity	-
2. Ecological attitude	0.368	-
3. Ecological product purchase behaviour	0.282	0.644	-

Table 4:

Research model coefficients

Variables	Standardise β	t-value	f²	Q²	VIF	Result
ES → EA	0.372	6.020	0.161	0.059	1.000	Accepted
EA → EP	0.644	11.560	0.709	0.201	1.000	Accepted
ES → EP	0.285	5.230	0.089	0.042	1.000	Accepted

1 ES: Environmental sensitivity; EA: Ecological attitude; EP: Ecological purchasing

Table 5:

The results regarding the indirect impact

Variables	Standardise β	t-value	p	Result
ES → EA → EP	0.240	5.149	0.000	Accepted

1 ES: Environmental sensitivity; EA: Ecological attitude; EP: Ecological purchasing

References

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Articles in this issue

DOI: https://doi.org/10.2478/ejthr-2022-0002 | Journal eISSN: 2182-4924 | Journal ISSN: 2182-4916

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Language: English

Page range: 31 - 45

Submitted on: Oct 30, 2020

Accepted on: Dec 6, 2021

Published on: Dec 31, 2022

Published by: Polytechnic Institute of Leiria

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

environmental sensitivity,

ecological attitude,

ecological product,

tourist

Related subjects:

Business and economics,

Business management,

Business management, other,

Industries,

Tourism, hospitality, travel,

Event industry, leisure industry,

Sports and recreation,

Sports and recreation, other

© 2022 Özgür Yayla, Emrah Keskin, Hüseyin Keles, published by Polytechnic Institute of Leiria
This work is licensed under the Creative Commons Attribution 4.0 License.

Volume 12 (2022): Issue 1 (December 2022)

The Relationship Between Environmental Sensitivity, Ecological Attitude, and the Ecological Product purchasing Behaviour of Tourists

Figures & Tables

Figure 1:

Table 1:

Table 2:

Table 3:

Figure 2:

Table 4:

Table 5:

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