Figure 1
Sociodemographic Characteristics of Respondents
| Sociodemographic characteristics | Frequency (n = 294) | Percentage (%) |
|---|---|---|
| Sex | ||
| Male | 142 | 48.3 |
| Female | 152 | 51.7 |
| Age | ||
| Below 20 | 34 | 11.6 |
| 20 – 29 | 167 | 56.8 |
| 30 – 39 | 47 | 16.0 |
| 40 – 49 | 18 | 6.1 |
| 50 – 59 | 15 | 5.1 |
| 60 and above | 13 | 4.4 |
| Occupation | ||
| Students | 107 | 36.4 |
| Self employed | 83 | 28.3 |
| Public servants | 69 | 23.5 |
| Volunteers and missionaries | 20 | 6.8 |
| Housewives | 2 | 0.7 |
| Retiree | 13 | 4.4 |
| Marital status | ||
| Single | 191 | 65.0 |
| Married | 100 | 34.0 |
| Widowed | 2 | 0.7 |
| Divorced | 1 | 0.3 |
| Religion | ||
| Christianity | 202 | 68.7 |
| Islam | 22 | 7.5 |
| Tradition | 6 | 2.0 |
| No religion | 54 | 18.4 |
| Others | 10 | 3.4 |
| Level of Education | ||
| No formal education | 1 | .3 |
| Basic | 1 | .3 |
| JHS | 11 | 3.7 |
| Senior High/Vocational/Technical | 59 | 20.1 |
| Tertiary | 201 | 68.7 |
| Others | 21 | 7.1 |
| Average monthly income | ||
| GH¢100 – GH¢ 1000 | 105 | 35.7 |
| GH¢ 1100 – GH¢ 2000 | 60 | 20.4 |
| GH¢ 2100 – GH¢ 3000 | 23 | 7.8 |
| GH¢ 3100 – GH¢ 4000 | 21 | 7.1 |
| GH¢ 4100 – GH¢ 5000 | 25 | 8.5 |
| GH¢ 5100 – GH¢ 6000 | 60 | 20.4 |
Arrival of International Tourists in Cape Coast
| Foreign Adults (FA) | Foreign Student (FS) | TOTAL | |
|---|---|---|---|
| April, 2013 | 1112 | 116 | 1228 |
| April, 2014 | 931 | 418 | 1349 |
| April, 2015 | 559 | 227 | 786 |
| Average | 867 | 253 | 1121 |
Dimensions of Destination Attractiveness (N=294)
| Dimension | % in (Agreement) | Mean | Std. deviation |
|---|---|---|---|
| Natural resources | |||
| Comfortable climate | 84.7 | 2.77 | 0.57 |
| Unspoiled natures/scenic beauty | 60.4 | 2.52 | 0.65 |
| Beautiful landscape | 85.7 | 2.81 | 0.50 |
| Quality of sandy beaches | 71.2 | 2.58 | 0.71 |
| Lush vegetation | 65.6 | 2.55 | 0.68 |
| Dramatic landforms (e.g. flat and hilly lands) | 64.5 | 2.56 | 0.65 |
| Overall score | 68.3 | 2.63 | 0.40 |
| Cultural History / Man-made Resources | |||
| Historical buildings / artistic | 90.6 | 2.89 | 0.38 |
| Traditional arts (e.g., artistic fishing, skills, clothes and music) | 77.5 | 2.72 | 0.56 |
| Unique cultural heritage (e.g., cultural display) | 81.9 | 2.77 | 0.53 |
| Shrines | 45.6 | 2.36 | 0.64 |
| Museums | 50.2 | 2.32 | 0.78 |
| Souvenir shop | 53.6 | 2.35 | 0.77 |
| Library (Atta Mills Presidential Library) | 41.2 | 2.24 | 0.73 |
| Overall score | 68.3 | 2.52 | 0.39 |
| Accessibility | |||
| Accessible transport | 67.4 | 2.52 | 0.72 |
| Good road network | 51.8 | 2.27 | 0.83 |
| Long working and opening days and hours of attraction sites | 57.8 | 2.39 | 0.78 |
| The affordable entry fee | 62.9 | 2.49 | 0.73 |
| Its proximity to nearby attractions | 80.6 | 2.76 | 0.53 |
| Accessibility on the internet and in guidebooks | 56.0 | 2.39 | 0.76 |
| Overall score | 68.3 | 2.47 | 0.49 |
| Amenities | |||
| Affordable accommodation | 80.8 | 2.74 | 0.57 |
| Sufficient accommodation | 73.0 | 2.69 | 0.55 |
| Quality accommodation | 59.0 | 2.49 | 0.67 |
| Staff who provide quality accommodation services | 59.6 | 2.46 | 0.72 |
| A lot of restaurants | 54.1 | 2.35 | 0.78 |
| Variety of foods | 59.8 | 2.40 | 0.79 |
| Food sellers who provide quality services | 52.3 | 2.35 | 0.76 |
| Overall score | 68.3 | 2.50 | 0.45 |
| Complementary services | |||
| Friendliness of local residents | 84.2 | 2.76 | 0.58 |
| Cleanliness and tidiness | 36.6 | 1.98 | 0.87 |
| Availability of visitor centers / receptions | 46.1 | 2.26 | 0.77 |
| Recreational sites (e.g., sports stadium, gym, parks and gardens) | 50.0 | 2.32 | 0.76 |
| Availability of banks, forex bureau, insurance firms and ATMs | 70.5 | 2.63 | 0.62 |
| Visibility of police | 44.8 | 2.22 | 0.79 |
| Available health services | 45.3 | 2.27 | 0.75 |
| Telecommunication system and internet connection speediness | 48.5 | 2.18 | 0.87 |
| Entertainment (cinemas, discos, bars, pub) | 53.9 | 2.34 | 0.79 |
| Overall score | 68.3 | 2.33 | 0.48 |