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Collaborative Strategies and Tourist Competitiveness in Medium Mountain Destinations: Study on the Positioning of Tourist Actors in the Natural Park of Serra da Estrela Cover

Collaborative Strategies and Tourist Competitiveness in Medium Mountain Destinations: Study on the Positioning of Tourist Actors in the Natural Park of Serra da Estrela

Open Access
|Dec 2021

Figures & Tables

Figure 1

Natural Park of Serra da Estrela (PNSE) location.

Table 1

Composition of the sample of responses obtained according to the type of entities and services.

Surveys by tourist entities and servicesUniverseSample
Total%Total%
Tourist accommodation15582.43078.9
Travel agencies147.512.6
Tourist animation companies136.9410.6
Municipalities63.237.9
Total188100.038100.0
Figure 2

Preferences of partnerships between Serra da Estrela tourist entrepreneurs.

Figure 3

Evaluation of tourist products to be developed in Serra da Estrela.

Figure 4

Preferred forms of collaboration with internal and external partners.

Figure 5

Assessing key benefits of business collaboration.

Figure 6

Evaluation on which shared services would encourage tourism agents to cooperate and areas to be operationalized.

DOI: https://doi.org/10.2478/ejthr-2021-0012 | Journal eISSN: 2182-4924 | Journal ISSN: 2182-4916
Language: English
Page range: 121 - 134
Submitted on: Sep 13, 2020
Accepted on: Apr 26, 2021
Published on: Dec 30, 2021
Published by: Polytechnic Institute of Leiria
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2021 Gonçalo Fernandes, Ana Daniel, Helder Almeida, published by Polytechnic Institute of Leiria
This work is licensed under the Creative Commons Attribution 4.0 License.