
Figure 1
Natural Park of Serra da Estrela (PNSE) location.
Table 1
Composition of the sample of responses obtained according to the type of entities and services.
| Surveys by tourist entities and services | Universe | Sample | ||
|---|---|---|---|---|
| Total | % | Total | % | |
| Tourist accommodation | 155 | 82.4 | 30 | 78.9 |
| Travel agencies | 14 | 7.5 | 1 | 2.6 |
| Tourist animation companies | 13 | 6.9 | 4 | 10.6 |
| Municipalities | 6 | 3.2 | 3 | 7.9 |
| Total | 188 | 100.0 | 38 | 100.0 |

Figure 2
Preferences of partnerships between Serra da Estrela tourist entrepreneurs.

Figure 3
Evaluation of tourist products to be developed in Serra da Estrela.

Figure 4
Preferred forms of collaboration with internal and external partners.

Figure 5
Assessing key benefits of business collaboration.

Figure 6
Evaluation on which shared services would encourage tourism agents to cooperate and areas to be operationalized.