Figure 1
Motivations for MTA use in the three stages of tourism consumption
Source: Buhalis and Costa (2006)
Table 1
Main motivations for the use of travel apps.
| Motivations | Percentage |
|---|---|
| Performance | 28% |
| Satisfaction | 23% |
| Utility/perceived value | 21% |
| Habit | 10% |
| Price | 7% |
| Rating of the app | 6% |
| Management expectations | 3% |
| Social value (everyone I know uses) | 2% |
| Emotional value (feelings) | 0% |
Table 2
Main benefits associated with travel apps.
| Benefits | Percentage |
|---|---|
| Ubiquity | 23% |
| Immediate availability | 20% |
| Access to information | 20% |
| Convenience | 15% |
| Organisation/capacity planning | 12% |
| Price | 6% |
| Pragmatism | 3% |
| Personalisation | 1% |
| Innovation | 0% |
| Entertainment | 0% |
| Security | 0% |