Figure 1
Influence of the MTAs on the travel experience_
| Influence | Percentage |
|---|---|
| Has not changed | 0.9% |
| Has changed little | 4.5% |
| It had no impact | 22.5% |
| Amended | 41.4% |
| It has changed a lot | 14.4% |
| Does not use MTAs | 16.2% |
How it affected the experience_
| Influence | Percentage |
|---|---|
| Planning during trip | 27% |
| More convenience | 18% |
| Greater security | 11% |
| Greater connectivity | 11% |
| Greater productivity | 9% |
| Greater quality | 9% |
| Less previous planning | 6% |
| Sharing experiences during travel | 5% |
| More fun | 4% |
Main benefits associated with travel apps_
| Benefits | Percentage |
|---|---|
| Ubiquity | 23% |
| Immediate availability | 20% |
| Access to information | 20% |
| Convenience | 15% |
| Organisation/capacity planning | 12% |
| Price | 6% |
| Pragmatism | 3% |
| Personalisation | 1% |
| Innovation | 0% |
| Entertainment | 0% |
| Security | 0% |
Main motivations for the use of travel apps_
| Motivations | Percentage |
|---|---|
| Performance | 28% |
| Satisfaction | 23% |
| Utility/perceived value | 21% |
| Habit | 10% |
| Price | 7% |
| Rating of the app | 6% |
| Management expectations | 3% |
| Social value (everyone I know uses) | 2% |
| Emotional value (feelings) | 0% |