Profile of Respondents_
| Gender | Percentage | Age Range | Percentage |
|---|---|---|---|
| Male | 42% | 18–25 | 28% |
| Female | 58% | 26–35 | 21% |
| Civil Status | Percentage | 36–45 | 25% |
| Married w/children | 9% | 46–55 | 16% |
| Married w/kids | 42% | 56–65 | 7% |
| Single | 48% | Above 65 | 3% |
| Other | 1% | n=415 |
Survey Results_
| QUESTION | YES | NO | DK | ||
|---|---|---|---|---|---|
| VALUE PERCEIVED | Q1 | Augmented reality app motivates me to stay more in Gaudí area | 53% | 42% | 5% |
| Q2 | The app is very helpful for tourists | 89% | 7% | 4% | |
| Q3 | The cultural 3D content motivates me to discover more of Gaudí area | 93% | 5% | 2% | |
| Q4 | The app provides help for shopping tourism purposes | 74% | 26% | 0% | |
| Q5 | The app is updated and allow me to easily explore the Gaudí area | 48% | 39% | 3% | |
| Q6 | The cultural 3D content is helpful to have a deep view og Gaudí area | 93% | 5% | 2% | |
| Q7 | The app itself is a perfect guide to experience shopping easily | 71% | 15% | 14% | |
| Q8 | Is easier to engage with Gaudi area shops due to the use of the app | 32% | 66% | 2% | |
| Q9 | Augmented reality is more useful than 2D information | 28% | 64% | 8% | |
| Q10 | Augmented reality content is more attractive than 2D information | 93% | 7% | 0% | |
| TECHNOLOGY ADOPTION | Q11 | I would not need help to use the application, it is very intuitive | 69% | 24% | 7% |
| Q12 | I understand what the augmented reality experience is, and how to use it | 56% | 41% | 3% | |
| Q13 | I will use this technology instead of a map, or a maps application | 34% | 62% | 4% | |
| Q14 | I will use this technology in other tourism destinations | 38% | 48% | 14% | |
| Q15 | I prefer other technologies (ex.beacons) rather than augmented reality | 24% | 31% | 45% | |