Authors
Mourad Mansour
Department of Management and Marketing, King Fahd University of Petroleum and Minerals, Dhahran, Saudi Arabia
Alhassan G Mumuni
Department of Marketing, Western Michigan University, Kalamazoo
© 2019 Mourad Mansour, Alhassan G Mumuni, published by Polytechnic Institute of Leiria
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.