Abstract
This paper analyzes Aquinas’ understanding of persuasion and its impact for apologetics. It consists of three parts. The first explains the meaning of persuasion in his writings and the philosophical framework. The second explore the manner of convincing others towards truth. Finally, attention is drawn to Aquinas’ argumentative strategies and his recommendations on how to deal with contradicentes fidei. This permits to understand the theological value of gift of counsel as God’s persuasive manner to bring human being to the ultimate end. It demonstrates the dignity and freedom of rational creature that reach God in this way and imitate God whose will is not arbitrary force, but proceeds by reasons.