Demand-Side Carbon Reduction Under Quota Constraints: Evidence from Green Experience
By: Weixu Zhao and Ma Changsong
References
- Blanco C, Caro F, Corbett CJ. Do carbon abatement opportunities become less profitable over time? A global firm-level perspective using CDP data. Energy Policy. 2020;138:111252. DOI: 10.1016/j.enpol.2020.111252.
- Lin J, Lobo A, Leckie C. The role of benefits and transparency in shaping consumers’ green perceived value, self-brand connection and brand loyalty. J Retail Consum Serv. 2017;35:133-41. DOI: 10.1016/j.jretconser.2016.12.011.
- Markovic S, Iglesias O, Qiu Y, Bagherzadeh M. The CSR imperative: How CSR influences word-of-mouth considering the roles of authenticity and alternative attractiveness. Bus Soc. 2021;61(7):1773-803. DOI: 10.1177/00076503211053021.
- Gomes S, Lopes JM, Nogueira S. Willingness to pay more for green products: A critical challenge for Gen Z. J Clean Prod. 2023;390:136092. DOI: 10.1016/j.jclepro.2023.136092.
- Jang Y, Kim YH, Lee HM. Coffee shop consumers’ emotional attachment and loyalty to green stores: The moderating role of green consciousness. Int J Hosp Manage. 2015;48:80-93. DOI: 10.1016/j.ijhm.2014.10.001.
- He Y, Sun J, Tang M, He Y, Zhu Y. Evolution of China’s “dual-carbon” policy: A content topic mining analysis of central government documents (2007-2024). Ecol Chem Eng S. 2025;32(1):7-25. DOI: 10.2478/eces-2025-0001.
- Mio C, Panfilo S, Blundo B. Sustainable development goals and the strategic role of business: A systematic literature review. Bus Strategy Environ. 2020;29(8):3261-86. DOI: 10.1002/bse.2568.
- Wang HJ, Hong SC. Exploring green brand associations through a network analysis approach. Psychol Mark. 2016;33(1):20-35. DOI: 10.1002/mar.20855.
- Yadav R, Pathak GS. Intention to purchase organic food among young consumers: Evidences from a developing nation. Appetite. 2016;96:122-8. DOI: 10.1016/j.appet.2015.09.017.
- Chen YS, Chang CH. Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trust. Manage Decis. 2012;50(3):502-20. DOI: 10.1108/00251741211216250.
- Wasaya A, Saleem MA, Ahmad J, Nazam M, Khan MMA, Ishfaq M. Impact of green trust and green perceived quality on green purchase intentions: a moderation study. Environ Dev Sustain. 2021;23(9):13418-35. DOI: 10.1007/s10668-020-01219-6.
- Speranza MG, Magni C, Russo V. Explaining consumer purchase behavior for organic milk: Including trust and green self-identity within the theory of planned behavior. Food Qual Prefer. 2019;78:103718. DOI: 10.1016/j.foodqual.2019.05.009.
- Luo X, Ma H, He W, Wu ZJ. Circular economy pattern driven by green trade openness: Evidence from developed and emerging G20 countries. J Clean Prod. 2023;345:131173. DOI: 10.1016/j.jclepro.2022.131173.
- Brakus JJ, Schmitt BH, Zarantonello L. Brand experience: What is it? How is it measured? Does it affect loyalty? J Mark. 2009;73(3):52-68. DOI: 10.1509/jmkg.73.3.52.
- Chen YS. The drivers of green brand equity: Green brand image, green satisfaction, and green trust. J Bus Ethics. 2010;93:307-19. DOI: 10.1007/s10551-009-0223-9.
- Liu W, Wu CH, Tsai SB, Shao X, Wacławek M. Corporate environmental management in the context of digital transformation. Ecol Chem Eng S. 2023;30(1):91-2. DOI: 10.2478/eces-2023-0006.
- White K, Habib R, Hardisty DJ. How to SHIFT consumer behaviors to be more sustainable: A literature review and guiding framework. J Mark. 2019;83(3):22-49. DOI: 10.1177/0022242919825649.
- Ahn J, Kwon J. Authenticity in green branding: The influence of perceived brand sincerity on sustainable consumer behavior. J Bus Res. 2023;158:113698. DOI: 10.1016/j.jbusres.2023.113698.
- Chen YS, Chang CH. Greenwash and green trust: The mediation effects of green consumer confusion and green perceived risk. J Bus Ethics. 2013;114(3):489-500. DOI: 10.1007/s10551-012-1360-0.
- ISO. ISO 14064-1:2018 Greenhouse gases - Part 1: Specification with guidance at the organization level for quantification and reporting of greenhouse gas emissions and removals. Geneva: International Organization for Standardization; 2018. Available from: https://www.iso.org/standard/66453.html.
- IPCC. 2019 refinement to the 2006 IPCC guidelines for national greenhouse gas inventories. Geneva: Intergovernmental Panel on Climate Change; 2019. Available from: https://www.ipcc.ch/report/2019-refinement-to-the-2006-ipcc-guidelines-for-national-greenhouse-gas-inventories/.
- Liao X, Yu W, Ji S. When green feels real: The impact of green brand authenticity on consumer green behaviour and eWOM with PLS-SEM, NCA, and fsQCA. J Retail Consum Serv. 2025;85:104720. DOI: 10.1016/j.jretconser.2025.104720.
- Gao H, Tang JK, Gong D, Zhao X, Yan X. Optimising low carbon inventory decisions and coordination for used clothing under carbon tax and carbon labelling system. Ecol Chem Eng S. 2024;31(4):507-25. DOI: 10.2478/eces-2024-0033.
- Roh T, Seok J, Kim Y. Unveiling ways to reach organic purchase: Green perceived value, perceived knowledge, attitude, subjective norm, and trust. J Retail Consum Serv. 2022;67:102988. DOI: 10.1016/j.jretconser.2022.102988.
- Cui J, Jo M, Kim Y. Modelling the relationship among green perceived value, green trust, satisfaction, and repurchase intention of green products. CMR-J. 2018;16(2):119-38. DOI: 10.1108/CMR-02-2017-0024.
- Nam J, Ekinci Y, Whyatt G. Brand equity, brand loyalty and consumer satisfaction. Ann Tour Res. 2011;38(3):1009-30. DOI: 10.1016/j.annals.2011.01.015.
- Kwon JH, Jung SH, Choi HJ, Kim J. Antecedent factors that affect restaurant brand trust and brand loyalty: Focusing on US and Korean consumers. J Prod Brand Manage. 2021;30(7):990-1015. DOI: 10.1108/JPBM-02-2020-2763.
- Li R. Evaluating the development path of manufacturing industry under carbon neutralisation. Ecol Chem Eng S. 2023;30(4):581-93. DOI: 10.2478/eces-2023-0042.
- Nordhaus WD. Revisiting the social cost of carbon. Proc Natl Acad Sci USA. 2017;114(7):1518-23. DOI: 10.1073/pnas.1609244114.
- Abbasi S, Choukolaei HA. A systematic review of green supply chain network design literature focusing on carbon policy. Decis Anal J. 2023;6:100189. DOI: 10.1016/j.dajour.2023.100189.
- Sun Y, Shen S, Zhou C. Does the pilot emissions trading system in China promote innovation? Evidence based on green technology innovation in the energy sector. Energy Econ. 2023;126:106984. DOI: 10.1016/j.eneco.2023.106984.
- Joshi Y, Srivastava AP. Examining the effects of CE and BE on consumers’ purchase intention toward green apparels. Young Consum. 2020;21(2):255-72. DOI: 10.1108/YC-01-2019-0947.
- Böhme T, Thøgersen J, Schmidt K, Beckmann SC, Grunert KG. Measuring young consumers’ sustainable consumption behavior: development and validation of the YCSCB scale. Young Consum. 2021;22(3):417-35. DOI: 10.1108/YC-03-2017-00671.
DOI: https://doi.org/10.2478/eces-2026-0024 | Journal eISSN: 2084-4549 (formerly 1898-6196) | Journal ISSN: 1898-6196
Language: English
Page range: 467 - 480
Published online: Oct 11, 2026
Published in print: Sep 1, 2026
Published by: Society of Ecological Chemistry and Engineering
In partnership with: Paradigm Publishing Services
Keywords:
Related subjects:
© 2026 Weixu Zhao, Ma Changsong, published by Society of Ecological Chemistry and Engineering
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.