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The Analysis of Masculinity in Advertising: A Qualitative Study Based on Consumer Perceptions Cover

The Analysis of Masculinity in Advertising: A Qualitative Study Based on Consumer Perceptions

By:   
Open Access
|Oct 2023

Authors

Toms Kreicbergs

toms.kreicbergs@rtu.lv

Riga Technical University, Riga, Latvia
DOI: https://doi.org/10.2478/eb-2023-0009 | Journal eISSN: 2256-0394 | Journal ISSN: 1407-7337
Language: English
Page range: 135 - 151
Submitted on: Sep 4, 2023
Accepted on: Oct 4, 2023
Published online: Oct 26, 2023
Published in print: Jan 1, 2023
Published by: Riga Technical University
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
JEL:

© 2023 Toms Kreicbergs, published by Riga Technical University
This work is licensed under the Creative Commons Attribution 4.0 License.