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News Media Brand Equity in a New Media Environment Cover

News Media Brand Equity in a New Media Environment

Economics and Business
Volume 36 (2022): Issue 1 (January 2022)
By: Linda Saulite  
Open Access
|Dec 2022

Authors

Linda Saulite

linda.saulite@gmail.com

Riga Technical University, Riga, Latvia
DOI: https://doi.org/10.2478/eb-2022-0013 | Journal eISSN: 2256-0394
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Language: English
Page range: 199 - 210
Published on: Dec 12, 2022
Published by: Riga Technical University
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
Media digitalisation,
media brand attributes,
media brand uniqueness,
news media brand equity
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Mathematics and statistics for economists,
Statistics,
Econometrics

© 2022 Linda Saulite, published by Riga Technical University
This work is licensed under the Creative Commons Attribution 4.0 License.

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