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Methodological Perspective of Evaluation of Green Marketing Performance Cover

Methodological Perspective of Evaluation of Green Marketing Performance

Economics and Business
Volume 33 (2019): Issue 1 (January 2019)
By: Ilona Skackauskiene and  Neringa Vilkaite-Vaitone  
Open Access
|Nov 2019

Authors

Ilona Skackauskiene

Ilona.Skackauskiene@vgtu.lt

Vilnius Gediminas Technical University, Vilnius, Lithuania

Neringa Vilkaite-Vaitone

neringa.vilkaite-vaitone@vgtu.lt

Vilnius Gediminas Technical University, Vilnius, Lithuania
DOI: https://doi.org/10.2478/eb-2019-0013 | Journal eISSN: 2256-0394
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Language: English
Page range: 183 - 191
Published on: Nov 8, 2019
Published by: Riga Technical University
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
Environment,
Green Marketing,
Sustainability,
Marketing Performance,
Methods
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Mathematics and statistics for economists,
Statistics,
Econometrics

© 2019 Ilona Skackauskiene, Neringa Vilkaite-Vaitone, published by Riga Technical University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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