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Purchase Intent and Product Appeal of Velo Nicotine Pouches Among Current Tobacco Users and Nonusers of Tobacco Cover

Purchase Intent and Product Appeal of Velo Nicotine Pouches Among Current Tobacco Users and Nonusers of Tobacco

Contributions to Tobacco & Nicotine Research
Volume 32 (2023): Issue 3 (July 2023)
By: ,  ,  ,  ,   and    
Open Access
|Aug 2023
Figures & tables

Figures & Tables

Table 1.

Overview of the five Velo nicotine pouches studies and the 12 analytic samples.

Study12345
Consumer panelsDynataPrecision SamplePrecision SampleDynataEMI Research Solutions
Study fieldedSeptember 20 to November 8, 2019November 11, 2019 to January 2, 2020November 11, 2019 to January 2, 2020June 22, 2020 to July 20, 2020May 24, 2021 to July 12, 2021
ASES-CPS*March 2018March 2018March 2018March 2019March 2020
TUS-CPS**July 2014, January 2015, and May 2015July 2014, January 2015, and May 2015July 2014, January 2015, and May 2015July 2014, January 2015, and May 2015July 2018, January 2019, and May 2019
Analytic sample1a2a3a456789101112
Number of nicotine strengths221111111111
Number of flavors224888664266
PackagingFormat AFormat AFormat AFormat BFormat BFormat BFormat CFormat CFormat CFormat CFormat CFormat C
Sample size (N)406245204506401940384028406840734069406540664090
Current established cigarette smokers (n)100510481047101710281026101810241021102410271037
Current established non-cigarette tobacco users (n)230360355299264290302305338361339330
Current tobacco experimenters (n)359281255466497463467482477445461501
Former tobacco users (n)148817971838141414051420136413661323129513091316
Never ever tobacco users (n)98010341011823844829917896910940930906

* Annual Social and Economic Supplement to the Current Population Survey

** Tobacco Use Supplement to the Current Population Survey

a These analytic samples included respondents ages 18 to 75; all other samples included ages 21 to 75.

Figure 1.

Mean purchase intent and appeal ratings.

Table 2.

Mean purchase intent ratings (and 95% confidence inte rvals) by tobacco user group within the 12 analytic samples.

Sample 1Sample 2Sample 3Sample 4Sample 5Sample 6Sample 7Sample 8Sample 9Sample 10Sample 11Sample 12
Current established cigarette smokers3.2 (3.0–3.5)3.5 (3.3–3.7)3.5 (3.3–3.7)3.2 (3.0–3.4)3.1 (2.9–3.3)3.1 (2.9–3.3)3.4 (3.2–3.6)3.1 (2.9–3.3)3.2 (3.0–3.4)3.0 (2.8–3.2)2.9 (2.7–3.1)3.1 (2.9–3.3)
Current established non–cigarette tobacco users2.9 (2.5–3.2)2.7 (2.4–3.0)3.0 (2.6–3.3)2.8 (2.5–3.2)2.8 (2.5–3.2)2.6 (2.2–2.9)3.1 (2.8–3.5)3.5 (3.1–3.8)3.0 (2.6–3.3)2.8 (2.5–3.2)3.0 (2.7–3.4)3.0 (2.6–3.3)
Current tobacco experimenters3.7 (3.3–4.0)3.9 (3.5–4.4)3.7 (3.3–4.1)5.7 (5.4–6.0)5.6 (5.2–5.9)5.6 (5.3–5.9)4.7 (4.4–5.1)5.0 (4.7–5.4)4.7 (4.3–5.0)4.9 (4.6–5.3)4.9 (4.6–5.2)4.8 (4.5–5.2)
Former tobacco users1.7 (1.6–1.8)1.7 (1.6–1.8)1.7 (1.6–1.8)2.0 (1.9–2.1)2.0 (1.8–2.1)2.1 (2.0–2.3)1.9 (1.8–2.1)2.0 (1.9–2.2)1.9 (1.7–2.0)1.8 (1.7–1.9)1.9 (1.8–2.1)1.9 (1.8–2.0)
Never ever tobacco users1.6 (1.5–1.7)1.6 (1.5–1.7)1.5 (1.4–1.6)2.1 (2.0–2.3)2.1 (2.0–2.3)2.1 (1.9–2.2)1.6 (1.5–1.8)1.6 (1.5–1.7)1.6 (1.5–1.7)1.6 (1.5–1.8)1.6 (1.5–1.8)1.5 (1.4–1.6)
Table 3.

Mean product appeal ratings (and 95% confidence intervals) by tobacco user group within the 12 analytic samples.

Sample 1*Sample 2*Sample 3Sample 4Sample 5Sample 6Sample 7Sample 8Sample 9Sample 10Sample 11Sample 12
Current established cigarette smokers3.1 (2.8–3.3)3.4 (3.1–3.6)3.3 (3.1–3.5)3.2 (3.0–3.4)3.3 (3.1–3.4)3.0 (2.8–3.1)3.1 (3.0–3.3)3.1 (3.0–3.3)3.2 (3.1–3.4)3.1 (2.9–3.3)3.0 (2.9–3.2)2.9 (2.8–3.1)2.9 (2.8–3.1)3.1 (3.0–3.3)
Current established non–cigarette tobacco users3.0 (2.6–3.4)2.8 (2.3–3.2)2.9 (2.6–3.3)3.0 (2.7–3.4)3.0 (2.7–3.3)2.8 (2.5–3.0)2.8 (2.5–3.1)2.8 (2.5–3.0)3.2 (2.9–3.5)3.4 (3.2–3.7)3.0 (2.7–3.2)3.1 (2.8–3.3)3.1 (2.8–3.3)3.0 (2.8–3.3)
Current tobacco experimenters3.3 (2.9–3.6)3.3 (2.9–3.6)3.3 (2.9–3.7)3.5 (3.1–3.9)3.4 (3.1–3.7)4.3 (4.1–4.5)4.3 (4.1–4.5)4.4 (4.2–4.6)3.8 (3.6–4.0)4.2 (4.0–4.4)3.9 (3.7–4.1)4.1 (3.9–4.3)4.0 (3.8–4.2)4.2 (4.0–4.4)
Former tobacco users2.2 (2.0–2.3)2.1 (2.0–2.3)2.1 (2.0–2.3)2.2 (2.0–2.3)2.2 (2.1–2.3)2.3 (2.1–2.4)2.3 (2.1–2.4)2.2 (2.1–2.3)2.1 (2.0–2.2)2.3 (2.1–2.4)2.2 (2.1–2.3)2.1 (2.0–2.3)2.3 (2.1–2.4)2.2 (2.1–2.3)
Never ever tobacco users2.2 (2.0–2.4)2.3 (2.1–2.5)2.1 (1.9–2.3)2.1 (1.9–2.3)2.1 (2.0–2.2)2.5 (2.3–2.6)2.6 (2.4–2.7)2.5 (2.3–2.6)2.1 (1.9–2.2)2.1 (2.0–2.3)2.1 (1.9–2.2)2.0 (1.9–2.1)2.0 (1.8–2.1)2.0 (1.9–2.1)

* For the product appeal question in samples 1 and 2, respondents were randomly assigned to see one of the two available nicotine strengths for Velo nicotine pouches, so that half were asked to rate each one.

Table 4.

Correlations between purchase intent ratings and prod uct appeal ratings by tobacco user group within the 12 analytic samples (Pearson correlation coefficients with unweighted sample sizes)

Sample 1*Sample 2*Sample 3Sample 4Sample 5Sample 6Sample 7Sample 8Sample 9Sample 10Sample 11Sample 12Range
Current established cigarette smokers0.63 (502)0.63 (503)0.61 (524)0.65 (524)0.69 (1047)0.62 (1017)0.68 (1028)0.67 (1026)0.61 (1018)0.63 (1024)0.64 (1021)0.64 (1024)0.60 (1027)0.65 (1037)0.60–0.69
Current established non-cigarette tobacco users0.57 (115)0.57 (115)0.63 (180)0.56 (180)0.68 (355)0.72 (299)0.63 (264)0.64 (290)0.63 (302)0.64 (305)0.69 (338)0.65 (361)0.68 (339)0.63 (330)0.56–0.72
Current tobacco experimenters0.63 (179)0.58 (180)0.56 (141)0.58 (140)0.55 (255)0.56 (466)0.55 (497)0.63 (463)0.54 (467)0.62 (482)0.57 (477)0.60 (445)0.52 (461)0.53 (501)0.52–0.63
Former tobacco users0.42 (744)0.33 (744)0.44 (899)0.37 (898)0.43 (1838)0.56 (1414)0.59 (1405)0.51 (1420)0.52 (1364)0.50 (1366)0.56 (1323)0.49 (1295)0.53 (1309)0.46 (1316)0.33–0.59
Never ever tobacco users0.31 (490)0.27 (490)0.33 (517)0.21 (517)0.30 (1011)0.42 (823)0.41 (844)0.28 (829)0.31 (917)0.39 (896)0.35 (910)0.33 (940)0.37 (930)0.35 (906)0.21–0.42

* For the product appeal question in samples 1 and 2, respondents were randomly assigned to see one of the two available nicotine strengths for Velo nicotine pouches, so that half of the respondents were asked to rate each one.

DOI: https://doi.org/10.2478/cttr-2023-0009 | Journal eISSN: 2719-9509 (formerly 1612-9237)
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Language: English, French, German
Page range: 66 - 76
Submitted on: Mar 28, 2023
Accepted on: Jul 3, 2023
Published on: Aug 10, 2023
Published by: Beiträge zur Tabakforschung GmbH
In partnership with: Paradigm Publishing Services
Keywords:
Behavior,
modern oral,
nicotine,
PMTA,
regulatory
Related subjects:
Life sciences,
Life sciences, other

© 2023 Robert E. Freeland, Deena R. Battista, Michael Polster, Robyn Chae, Nicole Dianno, Kimberly Frost-Pineda, published by Beiträge zur Tabakforschung GmbH
This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 License.

Volume 32 (2023): Issue 3 (July 2023)
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