Figure 1.
Figure 2.
Weighted mean purchase intent ratings and mean product appeal ratings (and 95% Confidence Intervals) for each sample by tobacco user group_
| Sample # and provider | Product | Current established cigarette smokers | Current established noncigarette tobacco users | Current tobacco experimenters | Former tobacco users | Never ever tobacco users |
|---|---|---|---|---|---|---|
| Weighted mean purchase intent ratings and 95% CI | ||||||
| 1 Dynata | Vuse Ciro with 1.5% nicotine cartridges in 7 flavors | 4.8 (4.6–5.1) n = 1,022 | 4.2 (3.7–4.6) n = 266 | 6.0 (5.7–6.4) n = 417 | 2.2 (2.1–2.4) n = 1,385 | 1.8 (1.7–1.9) n = 981 |
| 2 Dynata | Vuse Vibe with 3.0% nicotine tanks in 8 flavors | 4.5 (4.3–4.7) n = 1,017 | 4.2 (3.7–4.6) n = 289 | 5.9 (5.5–6.3) n = 361 | 2.0 (1.9–2.2) n = 1,494 | 1.8 (1.6–1.9) n = 1,026 |
| 3 Dynata | Vuse Alto with 2.4% and 5.0% nicotine pods in 4 flavors | 3.9 (3.7–4.1) n = 1,007 | 3.4 (2.9–3.8) n = 238 | 4.6 (4.3–4.9) n = 357 | 1.9 (1.8–2.0) n = 1,482 | 1.7 (1.6–1.8) n = 970 |
| 4 Dynata | Vuse Alto with 2.4% and 5.0% nicotine pods in 4 flavors; different packaging | 3.7 (3.5–3.9) n = 1,007 | 3.6 (3.2–4.0) n = 250 | 4.8 (4.4–5.2) n = 359 | 1.9 (1.8–2.0) n = 1,449 | 1.7 (1.5–1.8) n = 989 |
| 5 Precision sample | Vuse Alto with 2.4% nicotine pods in 1 flavor | 3.8 (3.5–4.1) n = 524 | 3.4 (2.9–3.9) n = 177 | 5.1 (4.5–5.7) n = 127 | 1.7 (1.6–1.8) n = 920 | 1.5 (1.4–1.7) n = 505 |
| 6 Precision sample | Vuse Alto with 2.4% nicotine pods in 1 flavor | 4.3 (4.0–4.6) n = 523 | 3.5 (3.0–4.0) n = 178 | 4.8 (4.2–5.4) n = 128 | 1.8 (1.6–1.9) n = 918 | 1.5 (1.4–1.7) n = 506 |
| 7 Precision sample | Vuse Alto with 1.8% nicotine pods in 4 flavors | 4.4 (4.2–4.6) n = 1,047 | 4.1 (3.7–4.5) n = 357 | 5.1 (4.6–5.5) n = 277 | 1.9 (1.8–2.1) n = 1,814 | 1.7 (1.6–1.8) n = 1,019 |
| 8 Precision sample | Vuse Alto with 1.5% nicotine pods in 4 flavors | 4.3 (4.1–4.6) n = 1,039 | 4.3 (3.9–4.8) n = 286 | 6.9 (6.6–7.2) n = 484 | 2.4 (2.2–2.5) n = 1,374 | 1.9 (1.8–2.1) n = 885 |
| 9 EMI | Vuse Alto in 4 flavors and 7 power unit colors | 4.2 (4.0–4.5) n = 661 | 4.2 (3.7–4.8) n = 232 | 6.5 (6.1–6.8) n = 363 | 2.5 (2.3–2.7) n = 781 | 1.9 (1.7–2.1) n = 545 |
| 10 EMI | Vuse Alto in 4 flavors and 7 additional power unit colors | 4.2 (3.9–4.5) n = 656 | 4.5 (3.9–5.0) n = 216 | 6.5 (6.2–6.9) n = 364 | 2.5 (2.3–2.7) n = 799 | 1.8 (1.6–1.9) n = 544 |
| Weighted mean product appeal ratings and 95% CI | ||||||
| 1 Dynata | Vuse Ciro with 1.5% nicotine cartridges in 7 flavors | 4.2 (4.1–4.3) n = 1,022 | 4.3 (4.1–4.6) n = 266 | 4.4 (4.2–4.7) n = 417 | 2.5 (2.4–2.6) n = 1,385 | 2.3 (2.1–2.4) n = 981 |
| 2 Dynata | Vuse Vibe with 3.0% nicotine tanks in 8 flavors | 4.0 (3.9–4.2) n = 1,017 | 4.2 (3.9–4.5) n = 289 | 4.6 (4.3–4.8) n = 361 | 2.3 (2.2–2.5) n = 1,494 | 2.2 (2.1–2.4) n = 1,026 |
| 3 Dynata | Vuse Alto with 2.4% and 5.0% nicotine pods in 4 flavors | 3.6 (3.5–3.8) n = 1,007 | 3.5 (3.2–3.8) n = 238 | 4.0 (3.7–4.2) n = 357 | 2.2 (2.1–2.3) n = 1,482 | 2.2 (2.1–2.4) n = 970 |
| 4 Dynata | Vuse Alto with 2.4% and 5.0% nicotine pods in 4 flavors; different packaging | 3.5 (3.4–3.7) n = 1,007 | 3.3 (3.0–3.6) n = 250 | 4.1 (3.9–4.4) n = 359 | 2.3 (2.1–2.4) n = 1,449 | 2.1 (2.0–2.3) n = 989 |
| 5 Precision sample | Vuse Alto with 2.4% nicotine pods in 1 flavor | 3.3 (3.1–3.5) n = 524 | 3.0 (2.6–3.4) n = 177 | 4.2 (3.8–4.6) n = 127 | 2.0 (1.8–2.1) n = 920 | 1.7 (1.6–1.8) n = 505 |
| 6 Precision sample | Vuse Alto with 2.4% nicotine pods in 1 flavor | 3.7 (3.5–3.9) n = 523 | 3.0 (2.6–3.4) n = 178 | 3.9 (3.4–4.3) n = 128 | 1.9 (1.8–2.0) n = 918 | 1.5 (1.4–1.6) n = 506 |
| 7 Precision sample | Vuse Alto with 1.8% nicotine pods in 4 flavors | 4.0 (3.8–4.1) n = 1,047 | 3.8 (3.5–4.0) n = 357 | 4.2 (4.0–4.5) n = 277 | 2.3 (2.2–2.4) n = 1,814 | 2.3 (2.1–2.4) n = 1,019 |
| 8 Precision sample | Vuse Alto with 1.5% nicotine pods in 4 flavors | 3.8 (3.6–3.9) n = 1,039 | 3.8 (3.5–4.1) n = 286 | 5.0 (4.8–5.2) n = 484 | 2.6 (2.5–2.7) n = 1,374 | 2.2 (2.0–2.3) n = 885 |
| 9 EMI | Vuse Alto in 4 flavors and 7 power unit colors | 3.8 (3.6–4.0) n = 661 | 3.7 (3.4–4.1) n = 232 | 4.8 (4.6–5.0) n = 363 | 2.8 (2.6–2.9) n = 781 | 2.1 (2.0–2.3) n = 545 |
| 10 EMI | Vuse Alto in 4 flavors and 7 additional power unit colors | 3.9 (3.7–4.1) n = 656 | 4.1 (3.7–4.4) n = 216 | 4.9 (4.7–5.1) n = 364 | 2.6 (2.5–2.8) n = 799 | 2.1 (1.9–2.3) n = 544 |
Correlations between purchase intent ratings and product appeal ratings by tobacco user groups_
| Sample # and provider | Product | Current established cigarette smokers | Current established non-cigarette tobacco users | Current tobacco experimenters | Former tobacco users | Never ever tobacco users |
|---|---|---|---|---|---|---|
| 1 Dynata | Vuse Ciro with 1.5% nicotine cartridges in 7 flavors | 0.66 n = 1,022 | 0.63 n = 266 | 0.59 n = 417 | 0.55 n = 1,385 | 0.36 n = 981 |
| 2 Dynata | Vuse Vibe with 3.0% nicotine tanks in 8 flavors | 0.66 n = 1,017 | 0.55 n = 289 | 0.58 n = 361 | 0.55 n = 1,494 | 0.40 n = 1,026 |
| 3 Dynata | Vuse Alto with 2.4% and 5.0% nicotine pods in 4 flavors | 0.62 n = 1,007 | 0.61 n = 238 | 0.53 n = 357 | 0.44 n = 1,482 | 0.37 n = 970 |
| 4 Dynata | Vuse Alto with 2.4% and 5.0% nicotine pods in 4 flavors; different packaging | 0.65 n = 1,007 | 0.63 n = 250 | 0.48 n = 359 | 0.43 n = 1,449 | 0.33 n = 989 |
| 5 Precision sample | Vuse Alto with 2.4% nicotine pods in 1 flavor | 0.69 n = 524 | 0.61 n = 177 | 0.57 n = 127 | 0.38 n = 920 | 0.24 n = 505 |
| 6 Precision sample | Vuse Alto with 2.4% nicotine pods in 1 flavor | 0.71 n = 523 | 0.75 n = 178 | 0.52 n = 128 | 0.48 n = 918 | 0.35 n = 506 |
| 7 Precision sample | Vuse Alto with 1.8% nicotine pods in 4 flavors | 0.67 n = 1,047 | 0.58 n = 357 | 0.54 n = 277 | 0.47 n = 1,814 | 0.35 n = 1,019 |
| 8 Precision sample | Vuse Alto with 1.5% nicotine pods in 4 flavors | 0.68 n = 1,039 | 0.65 n = 286 | 0.58 n = 484 | 0.54 n = 1,374 | 0.41 n = 885 |
| 9 EMI | Vuse Alto in 4 flavors and 7 power unit colors | 0.70 n = 661 | 0.72 n = 232 | 0.60 n = 363 | 0.56 n = 781 | 0.40 n = 545 |
| 10 EMI | Vuse Alto in 4 flavors and 7 additional power unit colors | 0.70 n = 656 | 0.65 n = 216 | 0.65 n = 364 | 0.63 n = 799 | 0.45 n = 544 |