A Knowledge Discovery in Databases Approach to Analyse Digital Financial Activities in the European Union Countries

The digital transformation of the financial sector is reshaping how residents of European Union countries use financial services. This paper examines online financial activities using knowledge discovery in databases methods, with particular emphasis on Internet banking and online financial services. The analysis is based on Eurostat data and employs cluster analysis and regression analysis to identify behavioural patterns and cross-country differences among European states. The findings reveal substantial disparities across European Union countries. More digitally advanced countries record higher levels of use of online financial services, whereas others continue to progress at a slower pace. The analysis confirms the pivotal role of modern information and communication technologies in developing innovative digital financial solutions. The conclusions highlight digital literacy, user trust and the regulatory framework as key determinants of the continued development of financial services in the European Union.