Abstract
Cycle tourism in Croatia is not just a significant economic contributor but also a driver of rural development and job creation in sectors like hospitality, tourism, leisure, and cycle path maintenance. The unique preferences of cycle tourists for authentic experiences and local culture also boost the local economy. This research, with its practical implications, aims to provide a comprehensive understanding of the level of awareness of e-innovation tools in Croatia’s cycling tourism sector, identify challenges and potentials in terms of technological change, and highlight infrastructural gaps in Adriatic versus continental Croatia using a SWOT analysis. The insights from this research can be instrumental in fostering sustainable and long-term destination development, making it a valuable resource for all professionals in the field.