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Customer Attributes Impact on Perceived Quality of Children’s Furniture - Kano Model Cover

Customer Attributes Impact on Perceived Quality of Children’s Furniture - Kano Model

Open Access
|Oct 2020

Abstract

The paper presents the use of the Kano model and the questionnaire contained in it to analyze customer preferences in relation to children’s furniture - a travel cot. A representative group of 30 people was created. The survey showed which attributes of the travel cot were assessed by the respondents as must-have, onedimensional, and which are excitement attributes (delighters) and mistakes for them. The study will help design a new travel cot model according to expectations of customers - future parents and parents of young children.

Language: English
Page range: 53 - 59
Submitted on: Jul 12, 2020
Accepted on: Sep 5, 2020
Published on: Oct 27, 2020
Published by: Quality and Production Managers Association
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year

© 2020 Marta Jagusiak-Kocik, published by Quality and Production Managers Association
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.