Have a personal or library account? Click to login

Entry Strategies and the Potential of International Travel Market: Perceptions and Practices of Macedonian Travel Agencies

Open Access
|Jan 2023

References

  1. Arkhipova, O., & Pustovalova, V. (2010). Marketing Reasearch and Entry Mode Suggestions, Case Turijobs Tourism Services S.L. Thesis. Rovaniemi University of Applied Sciences, School of Business Administration.
  2. Bogoevska, E. (2014). The impact of information and communication technologies on the tourist offer in the Republic of Macedonia (Macedonian). Master’s thesis. University “St. Kliment Ohridski” - Bitola; Faculty of Economics - Prilep pp. 71 - 90.
  3. Brouthers, K. D., & Hennart, J. F. (2007). Boundaries of the Firm: Insights from International Entry Mode Research. Journal of Management, 33 (3), 395-425. DOI: 10.1177/0149206307300817.
  4. Blees, J., Kemp, R., Maas, J., & Mosselman, M. (2003). Barriers to Entry: Differences in barriers to entry for SMEs and large enterprises. Scientific Analysis of Entrepreneurship and SMEs, p.56.
  5. Buhalis, D. (1998). Strategic use of information technologies in the tourism Industry. Tourism Management, 19(5), 409-421. DOI: 10.1016/S0261-5177(98)00038-7.
  6. Buhalis, D., & Laws, E. (2001). Tourism Distribution Channels: Practices, Issues and Transformations. London: Continuum. DOI: 10.3727/109830507781367375.
  7. Cheyne, J., Downes, M., & Legg, S. (2006). Travel agent vs internet: What influences travel consumer choices? Journal of Vacation Marketing, 12(1), 41-57. DOI: 10.1177/1356766706059307.
  8. Czinkota, M. R. (2013). International marketing. South-Western: Cengage Learning.
  9. Doole, I., & Lowe, R. (2008). International Marketing Strategy: analysis, development and implementation. London: Cengage Learning EMEA.
  10. Ekeledo, I., & Sivakumar, K. (2004). International Market Entry Mode Strategies of Manufacturing Firms and Service Firms: A Resource-Based Perspective. International Marketing Review, 21(1), 68-101. DOI: 10.1108/02651330410522943.
  11. Ernst, D., & Halevy, T. (2020). Imaa institute [online]. Retrieved from https://imaa-institute.org/when-to-think-alliance.
  12. Gillespie, A. (2007). Foundations of Economics. USA: Oxford University Press.
  13. Gunnarsson, A. (2011). The selection of entry modes when penetrating a foreign market. Master thesis. Växjö: Linnaeus University, pp. 5, 29, 57
  14. Hollensen, S. (2007). Global Marketing: A Decision-Oriented Approach. Pearson Education. Upper Saddle River, pp. 297-302.
  15. Johanson, J., & Wiedersheim, P., F. (1975). The Internationalization of the Firm – Four Swedish Cases. The Journal of Management Studies, 12(3), 305-322. DOI: 10.1111/j.1467-6486.1975.tb00514.x.
  16. Johnson, G., Scholes, K., & Whittingt, R. (2008). Exploring Corporate Strategy. 8th enhanced media ed. Harlow: Pearson Education Limited.
  17. Johansson, J. K., (2006). Global Marketing: Foreign Entry, Local Marketing & Global Management. Boston: McGraw Hill, p. 99.
  18. Klehm, J. (2011). Entering the German Market – Case Study: Barisma Oy. Bachelor’s thesis. Valkeakoski: HAMK University of Applied Sciences, pp. 28 - 51.
  19. Knowles, T., Diamantis, D., & El-Mourhabi, J. B. (2001). The globalization of tourism and hospitality: A strategic perspective. London: Continuum, p. 177.
  20. Luostarinen, R. (1970). Foreign Operations of the Firm. Helsinki: Helsingin Kauppakorkeakoulu, p. 72.
  21. Organozation, W. T. (2019). International Tourism Highlights. Madrid: UNWTO.
  22. Page, S. J. (2007). Tourism Management – Managing for change. 2nd ed. Reading. Oxford: Butterworth-Heinemann Ltd.
  23. Pitt, L., Berthon, P., & Jean-Paul, B. (1999). Changing Channels: The Impact of the Internet on Distribution Strategy. Business Horizons, 42(2), 19-28. DOI: 10.1016/S0007-6813(99)80005-6
  24. Pîndiche, E.A. (2013). The Influence of Micro and Macro Environment Components on Trade Companies in Romania. Journal of Knowledge Management, Economics and Information Technology, 3(6).
  25. Sharma, V. M., & Erramilli, M. K. (2004). Resource-based Explanation of Entry Mode Choice. Journal of Marketing Theory and Practice, 4, 1-18. DOI: 10.1080/10696679.2004.11658509.
  26. World Economic Forum (2019). The Travel & Tourism Competitiveness Report 2019. Travel and Tourism at a Tipping Point. Insight Report [online]. Geneva: World Economic Forum. Retrieved from https://www.weforum.org/reports/the-travel-tourism-competitiveness-report-2019/.
  27. WTTC (2019). 2019 Annual Research: Key Highlights. North Macedonia. Report [online]. World Travel & Tourism Council. Retrieved from https://www.wttc.org/
  28. WTTC (2020). Travel & Tourism. Global Economic Impact & Trends 2020. Report [online]. World Travel & Tourism Council. Retrieved from https://www.wttc.org/
  29. Zekiri, J. (2016). The motivating factors for entering into foreign markets-The case of Republic of Macedonia. ECOFORUM, 5/1(8), 185-191.
DOI: https://doi.org/10.2478/cjot-2022-0004 | Journal eISSN: 1805-9767 | Journal ISSN: 1805-3580
Language: English
Page range: 42 - 59
Accepted on: Oct 19, 2022
Published on: Jan 5, 2023
Published by: Masaryk University
In partnership with: Paradigm Publishing Services
Publication frequency: 2 times per year

© 2023 Snezhana Hristova, Krum Efremov, Klaudija Filipova, published by Masaryk University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.