Authors
Andrea Králiková
Department of Marketing and Trade, Faculty of Business and Economics, Mendel University in Brno, Brno, Czech Republic
Kateřina Ryglová
Department of Marketing and Trade, Faculty of Business and Economics, Mendel University in Brno, Brno, Czech Republic
Silvie Zámečník
Department of Management, Faculty of Business and Economics, Mendel University in Brno, Brno, Czech Republic