Abstract
This article proposes bit flipping method to conceal secret data in the original image. Here a block consists of 2 pixels and thereby flipping one or two LSBs of the pixels to hide secret information in it. It exists in two variants. Variant-1 and Variant-2 both use 7th and 8th bit of a pixel to conceal the secret data. Variant-1 hides 3 bits per a pair of pixels and the Variant-2 hides 4 bits per a pair of pixels. Our proposed method notably raises the capacity as well as bits per pixel that can be hidden in the image compared to existing bit flipping method. The image steganographic parameters such as, Peak Signal to Noise Ratio (PSNR), hiding capacity, and the Quality Index (Q.I) of the proposed techniques has been compared with the results of the existing bit flipping technique and some of the state of art article.