Have a personal or library account? Click to login

Integrated Communications Management in Organisations: Bibliometric Insight into Past and Future

Open Access
|Sep 2024

References

  1. Abdullah, K. H., Roslan, M. F., & Ilias, M. (2023). A bibliometric analysis of literature review articles published by Malaysian authors. Jurnal Penyelidikan Sains Sosial (JOSSR), 6(18), 8-26
  2. Aria, M., & Cuccurullo, C. (2017). bibliometrix : An R-tool for comprehensive science mapping analysis. Journal of Informetrics, 11(4), 959-975. https://doi.org/10.1016/j.joi.2017.08.007
  3. Barker, R. (2013). Strategic integrated communication: An alternative perspective of integrated marketing communication?. Communicatio, 39(1), 102-121. https://doi.org/10.1080/02500167.2013.741071
  4. Carrillo, M. V. (2014). Strategic Communication in the communications environment of today’s organizations. Comunicação e Sociedade, 26, 81-89. https://doi.org/10.17231/comsoc.26(2014).2026
  5. Duncan, T. & Caywood, C. (1996). ‘Concept, process, and evolution of IMC’, in E. Thorson & J. Moore (Eds) Integrated Communication: Synergy of Persuasive Voices. Mahwah, NJ: Lawrence Erlbaum Associates, pp. 13-34
  6. Duncan, T., & Caywood, C. (2013). The concept, process, and evolution of integrated marketing communication. In Integrated Communication (pp. 13-34). Psychology Press.
  7. Duncan, T., & Moriarty, S. E. (1998). A Communication-Based Marketing Model for Managing Relationships. Journal of Marketing, 62(2), 1-13. https://doi.org/10.1177/002224299806200201
  8. Fill, C. (2009). Marketing communications: Interactivity, communities and content. Prentice Hall.
  9. Frandsen, F., & Johansen, W. (2015). Organizations, Stakeholders, and Intermediaries: Towards a General Theory. International Journal of Strategic Communication, 9(4), 253-271. https://doi.org/10.1080/1553118x.2015.1064125
  10. Globočnik Žunac, A., Kocijan, S., & Martinčević, I. (2021). Impact of Modern Communication Channels on Business Processes. ENTRENOVA - ENTerprise REsearch InNOVAtion, 7(1), 44-52. https://doi.org/10.54820/rjfk3212
  11. Grigorescu, A., & Lupu, M. M. (2015). Integrated communication as strategic communication. Revista de Management Comparat International, 16(4), 479.
  12. Hallahan, K., Holtzhausen, D., van Ruler, B., Verčič, D., & Sriramesh, K. (2007). Defining Strategic Communication. International Journal of Strategic Communication, 1(1), 3-35. https://doi.org/10.1080/15531180701285244
  13. Heath, R. L., Johansen, W., Hallahan, K., Steyn, B., Falkheimer, J., & Raupp, J. J. C. (2018). Strategic Communication. The International Encyclopedia of Strategic Communication, 1-24. https://doi.org/10.1002/9781119010722.iesc0172
  14. Heide, M., von Platen, S., Simonsson, C., & Falkheimer, J. (2018). Expanding the Scope of Strategic Communication: Towards a Holistic Understanding of Organizational Complexity. International Journal of Strategic Communication, 12(4), 452-468. https://doi.org/10.1080/1553118x.2018.1456434
  15. Hernández, J. R. A., Aguilera, N. C., Pompa, F. D., & Gačnik, M. B. (2023). Bibliometric Analysis of Online Collaboration in Travel Agencies. Academica Turistica-Tourism and Innovation Journal, 16(3).
  16. Holtzhausen, D., & Zerfass, A. (2014). Strategic Communication: Opportunities and Challenges of the Research Area 1. The Routledge handbook of strategic communication, 3-17.
  17. Kitchen, P. J. (2017). Integrated marketing communications. Evolution, current status, future developments. European Journal of Marketing, 51(3), 394-405. https://doi.org/10.1108/EJM-06-2016-0362
  18. Kitchen, P. J., & Burgmann, I. (2015). Integrated marketing communication: making it work at a strategic level. Journal of Business Strategy, 36(4), 34-39. https://doi.org/10.1108/jbs-05-2014-0052
  19. Kitchen, P. J.; & Schultz, D. E. (2003). Integrated corporate and product brand communication. Advances in Competitiveness Research, 11(1), 66-86
  20. Kliatchko, J. (2005). Towards a new definition of Integrated Marketing Communications (IMC). International Journal of Advertising, 24(1), 7-34. https://doi.org/10.1080/02650487.2005.11072902
  21. Kliatchko, J. (2008). Revisiting the IMC construct: A revised definition and four pillars. International Journal of Advertising, 27(1), 133-160. https://doi.org/10.1080/02650487.2008.11073043
  22. Lock, I., Wonneberger, A., Verhoeven, P., & Hellsten, I. (2020). Back to the Roots? The Applications of Communication Science Theories in Strategic Communication Research. International Journal of Strategic Communication, 14(1), 1-24. https://doi.org/10.1080/1553118x.2019.1666398
  23. López-García, X., Silva-Rodríguez, A., & Vázquez-Herrero, J. (2023). Evolution, trends and future of native media: From avant-garde to the epicenter of the communications ecosystem. El Profesional de la información. https://doi.org/10.3145/epi.2023.mar.06
  24. Luxton, S., Reid, M., & Mavondo, F. (2015). Integrated Marketing Communication Capability and Brand Performance. Journal of Advertising, 44(1), 37-46. https://doi.org/10.1080/00913367.2014.934938
  25. Macnamara, J., & Gregory, A. (2018). Expanding Evaluation to Progress Strategic Communication: Beyond Message Tracking to Open Listening. International Journal of Strategic Communication, 12(4), 469-486. https://doi.org/10.1080/1553118x.2018.1450255
  26. Marinescu, C., & Cicea, C. (2018). A bibliometric analysis of the international management conference proceedings’ papers. In Proceedings of the International Management Conference, Bucharest, Romania (Vol. 12, No. 1, pp. 293-306).
  27. Muñoz-Leiva, F., Porcu, L., & Barrio-García, S. de. (2015). Discovering prominent themes in integrated marketing communication research from 1991 to 2012: a co-word analytic approach. International Journal of Advertising, 34(4), 678-701. https://doi.org/10.1080/02650487.2015.1009348
  28. Muñoz-Leiva, F., Viedma-del-Jesús, M. I., Sánchez-Fernández, J., & López-Herrera, A. G. (2012). An application of co-word analysis and bibliometric maps for detecting the most highlighting themes in the consumer behaviour research from a longitudinal perspective. Quality & Quantity, 46(4), 1077-1095. https://doi.org/10.1007/s11135-011-9565-3
  29. Nothhaft, H., Pamment, J., Agardh-Twetman, H., & Fjällhed, A. (2018). Information influence in Western democracies. Countering Online Propaganda and Extremism, 28-43. https://doi.org/10.4324/9781351264082-3
  30. Nunhes, T. V., Bernardo, M., & Oliveira, O. J. (2019). Guiding principles of integrated management systems: Towards unifying a starting point for researchers and practitioners. Journal of Cleaner Production, 210, 977-993. https://doi.org/10.1016/j.jclepro.2018.11.066
  31. Pejić-Bach, M., & Cerpa, N. (2019). Editorial: Planning, Conducting and Communicating Systematic Literature Reviews. Journal of theoretical and applied electronic commerce research, 14(3), 190-192. https://doi.org/10.4067/s0718-18762019000300101
  32. Plowman, K. D., & Wilson, C. (2018). Strategy and Tactics in Strategic Communication: Examining their Intersection with Social Media Use. International Journal of Strategic Communication, 12(2), 125-144. https://doi.org/10.1080/1553118x.2018.1428979
  33. Porcu, L., Del Barrio-García, S., & Kitchen, P. J. (2017). Measuring integrated marketing communication by taking a broad organisational approach: The firm-wide IMC scale. European Journal of Marketing, 51(3), 692-718. https://doi.org/10.1108/ejm-08-2015-0587
  34. Resqi, M. (2022). Marketing Communications: A Bibliometric Study In The Use Of Technology And Social Media For Marketing. Management Studies and Entrepreneurship Journal (MSEJ), 3(6), 4194-4203.
  35. Sadi, G., & Álvarez-Nobell, A. (2024). Capability gap in relation to public relations´ strategic issues in Latin America. Public Relations Review, 50(1), 102428. https://doi.org/10.1016/j.pubrev.2024.102428
  36. Salgado Moreno, A. L., Forero, J. A. M., Revilla, R. G., & Moure, O. M. (2024). Research Trends in Communication and Tourism: A Systematic Review and a Bibliometric Analysis. Administrative Sciences, 14(9), 208. https://doi.org/10.3390/admsci14090208
  37. Schultz, D. E., & Kitchen, P. J. (2004). Managing the Changes in Corporate Branding and Communication: Closing and Re-opening the Corporate Umbrella. Corporate Reputation Review, 6(4), 347-366. https://doi.org/10.1057/palgrave.crr.1540004
  38. Schultz, D. E., & Schultz, H. F. (1998). Transitioning marketing communication into the twenty-first century. Journal of Marketing Communications, 4(1), 9-26. https://doi.org/10.1080/135272698345852
  39. Seiffert-Brockmann, J., Einwiller, S., Ninova-Solovykh, N., & Wolfgruber, D. (2021). Agile Content Management: Strategic Communication in Corporate Newsrooms. International Journal of Strategic Communication, 15(2), 126-143. https://doi.org/10.1080/1553118x.2021.1910270
  40. Šerić, M., Gil-Saura, I., & Ruiz-Molina, M. E. (2014). How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? Evidence from the hospitality industry. International Journal of Hospitality Management, 39, 144-156. https://doi.org/10.1016/j.ijhm.2014.02.008
  41. Šerić, M., Gil-Saura, I., & Ruiz-Molina, M. E. (2014). How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? Evidence from the hospitality industry. International Journal of Hospitality Management, 39, 144-156. https://doi.org/10.1016/j.ijhm.2014.02.008
  42. Shumate, M., Hsieh, Y. P., & O’Connor, A. (2018). A Nonprofit Perspective on Business-Nonprofit Partnerships: Extending the Symbiotic Sustainability Model. Business & Society, 57(7), 1337-1373. https://doi.org/10.1177/0007650316645051
  43. Tackie, N. N., & Anning-Dorson, T. (2021). Bibliometric Review and Direction for Integrated Marketing Communications Research: Implications for Emerging Markets. Palgrave Studies of Marketing in Emerging Economies, 75-103. https://doi.org/10.1007/978-3-030-81329-1_4
  44. Tafesse, W., & Kitchen, P. J. (2017). IMC - an integrative review. International Journal of Advertising, 36(2), 210-226. https://doi.org/10.1080/02650487.2015.1114168
  45. Thøger Christensen, L., Fuat Fırat, A., & Torp, S. (2008). The organisation of integrated communications: toward flexible integration. European Journal of Marketing, 42(3/4), 423-452. https://doi.org/10.1108/03090560810853002
  46. Van Ruler, B. (2021). Communication Planning: Agility is a Game Changer in Strategy Development. International Journal of Strategic Communication, 15(2), 113-125. https://doi.org/10.1080/1553118x.2021.1898117
  47. Verčič, D., Verčič, A. T., & Sriramesh, K. (2015). Looking for digital in public relations. Public Relations Review, 41(2), 142-152. https://doi.org/10.1016/j.pubrev.2014.12.002
  48. Wiesenberg, M., Zerfass, A., & Moreno, A. (2017). Big data and automation in strategic communication. International journal of strategic communication, 11(2), 95-114. http://dx.doi.org.ezproxy.library.bi.no/10.1080/1553118X.2017.1285770
  49. Wu, L., Danko, Y., Chen, F., Yao, X., & Zhang, F. (2022). Mapping the literature of integrated marketing communications: A scientometric analysis using CiteSpace. Innovative Marketing, 18(1), 152-167. https://doi.org/10.21511/im.18(1).2022.13
  50. Zerfass, A., & Volk, S. C. (2018). How communication departments contribute to corporate success: The communications contributions framework. Journal of Communication Management, 22(4), 397-415. https://doi.org/10.1108/jcom-12-2017-0146
  51. Zora Rezo, A., Kolić Stanić, M., & Togonal, M. (2021). Public Relations Principles for the Digital Communication in a Local Crisis. ENTRENOVA - ENTerprise REsearch InNOVAtion, 7(1), 53-66. https://doi.org/10.54820/euxg7226
DOI: https://doi.org/10.2478/bsrj-2024-0011 | Journal eISSN: 1847-9375 | Journal ISSN: 1847-8344
Language: English
Page range: 226 - 252
Submitted on: Nov 27, 2023
Accepted on: May 11, 2024
Published on: Sep 26, 2024
Published by: IRENET - Society for Advancing Innovation and Research in Economy
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2024 Francisco Javier Varona Silva, Nolberto Cruz Aguilera, Jorge Raúl Ávilas Hernández, Maira Rosario Moreno Pino, Maja Borlinič Gačnik, published by IRENET - Society for Advancing Innovation and Research in Economy
This work is licensed under the Creative Commons Attribution 4.0 License.