References
- Ang, Ien 1991. Desperately seeking the audience. London: Routledge.
- Braun, Virginia; Clarke, Virginia 2012. ‘Thematic analysis.’ – H. Cooper (ed.), APA Handbook of Research Methods in Psychology: Vol. 2. Research Designs. American Psychological Association, 57–71.
- Brinkmann, Svend 2018. ‘The interview’. – N. K. Denzin & U. S. Lincoln (eds.), The Sage Handbook of Qualitative Research. 5th ed. Los Angeles: SAGE, 576–599.
- Caldwell, John T. 2008. Production culture: Industrial reflexivity and critical practice in film and television. Durham and London: Duke University Press.
- Deuze, Mark 2007. Media work. Cambridge, UK: Polity.
- Dornfeld, Barry 1998. Producing public television, producing public culture. Princeton: Princeton University Press.
- Ettema, James S.; Whitney, D. Charles 1994. ‘The money arrow: An introduction to audiencemaking’. – J. S. Ettema & D. C. Whitney (eds.), AudienceMaking: How the media create the audience. Thousand Oaks: SAGE Publications, 1–18
- Funk, Jannis 2021. Algorithms and producers: An evidence-based approach to target audience definition and revenue prediction for feature film producers. Doctoral dissertation, Filmuniversität Babelsberg Konrad Wolf. Potsdam.
- Goffman, Ervin 1959. The presentation of self in everyday life. London: Penguin Books.
- Gibson, James J. 1979. ‘The theory of affordances.’ – J. J. Gieseking, W. Mangold, C. Katz, S. Low & S. Saegert (eds.), The people, place, and space reader. New York: Routledge, 90–94.
- Gitlin, Todd 1983. Inside Prime Time. New York: Pantheon Books.
- Genette, Gérard 1997. Paratexts: Thresholds of interpretation. Cambridge: Cambridge University Press.
- Gray, Jonathan 2010. Show sold separately: Promos, spoilers, and other media paratexts. New York: NYU Press.
- Hesmondhalgh, David, and Sarah Baker 2011. Creative Labour. Media Work in Three Cultural Industries. London: Routledge.
- Hill. John; Kawashima, Nobuko 2016. ‘Introduction: Film policy in a globalised cultural economy.’ – International Journal of Cultural Policy 22, 5, 667–672.
- Ibrus, Indrek; Tafel-Viia, Külliki; Lassur, Silja; Viia, Andres 2015. ‘Tallinn film cluster: Realities, expectations and alternatives.’ – Baltic Screen Media Review, 1(1), 6–27.
- Jenkins, Henry 2006. Fans, bloggers, and gamers: Exploring participatory culture. New York: NYU Press.
- Kauber, Sten 2022. ‘The Imagined Affordances of Cinema-Going and National Cinema.’ – Participations: Journal of Audience and Reception Studies 19 (1): 199–223.
- Kauber, Sten; Rohn, Ulrike 2025. ‘Understanding Film Industry and Audience Dynamics Through Imagined Affordances, Social Network Markets and Value Creation.’ – Eastern European Screen Studies, 1–19. https://doi.org/10.1080/29974828.2025.2449755.
- Kerrigan, Finola 2010. Film marketing (2nd ed.). Oxford: Elsevier.
- Kim, Jisu; Lewis, Seth C.; Watson, Brendan R. 2018. ‘The imagined audience for and perceived quality of news comments: Exploring the perceptions of commenters on news sites and on Facebook.’ – Social Media + Society Vol. 4, 1, 1–12.
- Koljonen, Johanna 2020. Nostradamus report: A creative explosion. Göteborg: Göteborg Film Festival.
- Koljonen, Johanna 2019. Nostradamus report: Relevance in a new reality. Göteborg: Göteborg Film Festival.
- Koljonen, Johanna 2018. Nostradamus report: Do or die? Göteborg: Göteborg Film Festival.
- Litt, Eden; Hargittai, Eszter 2016 ‘The Imagined Audience on Social Network Sites.’ – Social Media + Society January-March 2016, 1–12.
- Litt, Eden 2012. ‘Knock, knock. Who’s there? The imagined audience.’ – Journal of Broadcasting & Electronic Media 56, 3, 330–345.
- Marwick, Alice E.; Boyd, Danah 2011. ‘I tweet honestly, I tweet passionately: Twitter users, context collapse, and the imagined audience.’ – New Media & Society 13, 114–133.
- McElroy, Ruth; Noonan, Caitriona 2022. ‘Film policy, social value, and the mediating role of screen agencies.’ – M. Hjort & T. Nannicelli (eds.), A companion to motion pictures and public value. Chichester: Wiley
- McQuail, Dennis 1987. Mass communication theory: An introduction. 2nd ed. London: Sage.
- Mertens, Donna M. 2014. ‘Ethical use of qualitative data and findings.’ – U. Flick (ed.), The SAGE handbook of qualitative data analysis. London: SAGE Publications.
- Meyrowitz, Joshua 1985. No sense of place: The impact of electronic media on social behaviour. Oxford: Oxford University Press.
- Mitkus Tomas; Nedzinskaitė-Mitkė, Vaida 2015. ‘The impact of globalization to creative industries: The analysis of film industries of Central and Eastern Europe.’ – Creativity studies, 9, 1, 64–74.
- Mittell, Jason 2001 ‘A cultural approach to television genre theory.’ – Cinema Journal, 40, 3, 3–24.
- Murumaa, Maria; Siibak, Andra 2012. ‘The imagined audience on Facebook: Analysis of Estonian teen sketches about typical Facebook users.’ – First Monday, 17, 2.
- Nagy, Peter; Neff, Gina 2015. ‘Imagined affordance: Reconstructing a keyword for communication theory.’ – Social Media + Society, 1, 2, 1–9.
- Napoli, Philip M. 2011. Audience evolution: New technologies and the transformation of media audiences. New York: Columbia University Press.
- Norman, Donald A. 1999. ‘Affordance, conventions, and design’. – Interactions, 6, 3, 38–43.
- Norman, Donald A. 1990. The design of everyday things. New York: Doubleday.
- Norman, Donald A. 1988. The psychology of everyday things. New York: Basic Books.
- Puppis, Manuel 2009. ‘Media regulation in small states.’ International communication gazette 71, 1–2, 7–17.
- Reitalu, Liisi 2020. Elektriteatri külastajate persoonad ja külastusteekond. Master’s thesis. University of Tartu. Tartu.
- Rohn, Ulrike (2014). Small market, big format: Idols in Estonia. Baltic Screen Media Review, (2), 122–137.
- Rohn, Ulrike; Nylund, Mats (2018). The sharing economy: How sharing activities influence value creation in the TV audience market. International Journal of Digital Television, 9(2), 147–165.
- Ross, Philippe 2019. ‘How (well) do media professionals know their audiences? SEE meets media studies.’ – D. S. Caudill, S. N. Conley, M. E. Gorman, & M. Weinel (eds.), The third wave in science and technology studies. Cham: Palgrave Macmillan
- Ross, Philippe 2014. ‘Were producers and audiences ever separate? Conceptualizing media production as social situation.’ – Television & New Media 15, 2, 157–174.
- Sifaki, Eirini; Papadopoulou, Maria 2022. ‘Exploring film marketing in the new age digital era. Four cases of marketing European art house film productions.’ – International Journal of Cultural Management, 1, 1, 3–25.
- Soo, Eveli 2011. Filmiturundusmeetmestik eesti filmiturunduse näitel. Master’s thesis. University of Tartu. Tartu
- Szczepanik, Petr 2021. Screen industries in East-Central Europe. London: Bloomsbury.
- Tafel-Viia, Külliki; Lassur, Silja; Ibrus, Indrek; Viia, Andres; Terk, Erik 2012. Audiovisuaalvaldkonna klasterdumise perspektiivid. Tallinn: Tallinna Ülikooli Eesti Tuleviku-uuringute Instituut.
- Thompson, John B. 1995. The media and modernity: A social theory of the media. Cambridge, UK: Polity. Tiidenberg, Katrin 2018. ‘Ethics in digital research.’ – U. Flick (ed.), The SAGE Handbook of Qualitative Data Collection. London: SAGE Publications.
- Zafirau, Stephen 2009. ‘Audience knowledge and the everyday lives of cultural producers in Hollywood.’ – V. Mayer, M. J. Banks, & T. J. Caldwell (eds.), Production studies: Cultural studies of media industries. Routledge, 190–202.
- Zeiser, Anne 2015. Transmedia marketing: From film and TV to games and digital media. New York: Focal Press.