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Overview, immediacy, control and knowing the audiences –value propositions and their failure in Google Analytics Dashboard Cover

Overview, immediacy, control and knowing the audiences –value propositions and their failure in Google Analytics Dashboard

Baltic Screen Media Review
Volume 12 (2024): Issue 1 (December 2024)
By: Asko Kauppinen and  Pille Pruulmann Vengerfeldt  
Open Access
|Dec 2024

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DOI: https://doi.org/10.2478/bsmr-2024-0003 | Journal eISSN: 2346-5522
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Language: English
Published on: Dec 21, 2024
Published by: Tallinn University Baltic Film, Media, Arts and Communication School
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
Audience research,
Google Analytics,
social imaginaries,
transcoding audiences
Related subjects:
Cultural studies,
Media studies,
Media theory,
Genres and media in cultural studies,
Film,
Business and economics,
Business management,
Industries,
Entertainment industry, media, publishing companies,
Social sciences,
Communication science,
Communication science, other

© 2024 Asko Kauppinen, Pille Pruulmann Vengerfeldt, published by Tallinn University Baltic Film, Media, Arts and Communication School
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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