Abstract
Drawing from our previous experience of the virtual world Second Life, we engage in a critical reading of the hype and promotion of the Metaverse in Mark Zuckerberg’s 2021 Keynote Presentation (Meta 2021). We zoom in on the visions of the reality and of the future that big tech leaders promise to legitimize themselves as not only economically but socially and morally valuable. Presented with the help of three broad themes – connection, experiences, and creativity – the promises of a better future articulated in the descriptions and visions of the Metaverse are anchored in a deterministic narrative of technology as an enabler of individual choice and freedom. In this way, the commercial intent behind the world-building actions of a mighty economic actor becomes reframed as merely an expression of users own needs and dreams of a better future.