Film Branding: How the Estonia 100 umbrella brand influenced production, marketing and consumption of the Estonia 100 films
By: Ulrike Rohn and Karli Jaanson
DOI: https://doi.org/10.2478/bsmr-2019-0003 | Journal eISSN: 2346-5522
Language: English
Page range: 34 - 49
Published on: Mar 20, 2020
Published by: Tallinn University Baltic Film, Media, Arts and Communication School
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
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© 2020 Ulrike Rohn, Karli Jaanson, published by Tallinn University Baltic Film, Media, Arts and Communication School
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.