Abstract
Human resource management helps real estate banking by guaranteeing that the particular organization has highly skilled workers, which helps to accomplish strategic goals. The research aimed at examining the human resource management factors affecting real estate banking to increase efficiency and profitability. This research provides valuable information regarding how human resource management practices enhance performance and innovation in real estate banking. The authors adopted a quantitative methodology to analyse a large sample population. To gain a detailed understanding of the investigated topic, a digital survey was conducted to acquire primary data, and a literature review analysis was performed to gather secondary data. The sampling method opted for was convenience sampling, and a total of 416 individuals participated. The gathered data was then analysed using Chi-squared test and Spearman correlation to identify the relationship. The identified factors are technological aspects (0.790), talent management (0.780), recruitment and selection (0.710), training and development (0.580), employee engagement (0.520), and reward and recognition (0.505).