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Identifying Factors Affecting Green Consumer Purchase Behavior on E-Commerce Websites Cover

Identifying Factors Affecting Green Consumer Purchase Behavior on E-Commerce Websites

TalTech Journal of European Studies
Volume 13 (2023): Issue 1 (June 2023)
By: Hossein Bodaghi Khajeh Noubar,  Sam Rahimzadeh Holagh and  Arezoo Sadri  
Open Access
|May 2023
DOI: https://doi.org/10.2478/bjes-2023-0003 | Journal eISSN: 2674-4619 | Journal ISSN: 2674-4600
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Language: English
Page range: 40 - 62
Published on: May 24, 2023
Published by: Tallinn University of Technology
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
consumer behavior,
eWOM,
green marketing,
green product,
SEM,
TPB,
TRA
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Computer sciences,
Computer sciences, other,
Law,
Law, other,
Social sciences,
Social sciences, other

© 2023 Hossein Bodaghi Khajeh Noubar, Sam Rahimzadeh Holagh, Arezoo Sadri, published by Tallinn University of Technology
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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